SANAHUJA PERIS, Guillermo; FERNÁNDEZ PEÑA, Emilio; MUT CAMACHO, Magdalena. Sponsorship of the Tokyo 2020 Olympic Games and the FIFA World Cup Qatar 2022 on X and Instagram: A comparative analysis of digital activation and content type. Revista Latina de Comunicación Social, España, n. 83, p. 1–30, 2025. DOI: 10.4185/rlcs-2025-2355. Disponível em: https://nuevaepoca.revistalatinacs.org/index.php/revista/article/view/2355. Acesso em: 2 abr. 2025.