Cambio climático, consenso científico y construcción mediática. Los paradigmas de la comunicación para la sostenibilidad
DOI:
https://doi.org/10.4185/10.4185/RLCS-64-2009-808-99-119Palabras clave:
Periodismo, medios de comunicación, medioambiente, cambio climático, innovación, sostenibilidadResumen
El cambio climático, el calentamiento global y la sostenibilidad son conceptos integrados en la agenda de los medios, que reflejan preocupaciones y alertas amparadas en un amplio consenso científico. No obstante, el reflejo de la información sobre estos aspectos revela carencias en las técnicas constructivas del periodismo, además de aquellas que responden a cruces de intereses políticos, económicos y culturales. En este artículo se refiere la evolución y tendencias de los flujos informativos relativos al cambio climático, así como a las disonancias entre los mensajes científico y el mediático. También, se hace hincapié en el creciente interés de los estudios de comunicación, especialmente en el mundo anglosajón, sobre la crisis medioambiental, hasta el punto de sugerir el desarrollo de una corriente orientada a la comunicación periodística y la innovación sostenible.
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