Fandom televisivo y construcción de identidad. Análisis de los comentarios de las fans españolas y los community managers

Charo  Lacalle Zalduendo; Deborah  Castro Mariño

doi:10.4185/RLCS-2018-1242

Autores/as

Charo Lacalle Zalduendo Universitat Autònoma de Barcelona http://orcid.org/0000-0002-0024-6591
Deborah Castro Mariño Universidad de Madeira http://orcid.org/0000-0001-7980-0964

DOI:

https://doi.org/10.4185/RLCS-2018-1242

Palabras clave:

Audiencia social, ficción televisiva, identidad, fans, España

Resumen

La era digital ofrece a los espectadores de ficción televisiva una variedad de espacios en los cuales revelar su propia identidad y las emociones generadas por los textos consumidos. Metodología. Se analizan 7.849 comentarios publicados por mujeres fans y community managers en 122 sites (foros y redes sociales) dedicados a la ficción televisiva española. Los 22.301 ítems resultantes exploran las emociones generadas por la ficción televisiva, tales como alegría, entusiasmo, tristeza, enfado, decepción y nostalgia. Conclusiones y discusión. La investigación confirma el potencial de la ficción televisiva para alentar la autorreflexión sobre la identidad propia de las fans. También identifica a los foros como las plataformas que fomentan debates más profundos sobre la ficción televisiva, pese a la popularidad de redes sociales como Facebook o Twitter. Los comentarios de los community managers se centran en la promoción de los programas, desatendiendo el fortalecimiento del sentimiento de comunidad colectiva.

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Biografía del autor/a

Charo Lacalle Zalduendo, Universitat Autònoma de Barcelona

Charo Lacalle es Catedrática de Periodismo y Directora del Departamento de Periodismo y Ciencias de la Comunicación de la Universitat Autònoma de Barcelona.

Es Doctora en Ciencias de la Comunicación, y Licenciada en Ciencias de la Información y en Filosofía por dicha Universidad. Co-edita la revista académica Anàlisi. Quaderns de Comunicació i Cultura (www.analisi.cat) y coordina el Obervatorio de Ficción Española y Nuevas Tecnologias -OFENT (http://ofent.org/) y el equipo español del Observatorio Iberoamericano de Ficción Televisiva –OBITEL (http://obitel.net).

Semióloga y especialista en análisis de televisión e internet, ha impartido numerosos cursos y seminarios en universidades españolas, europeas y latinoamericanas. Participa en el comité científico de diferentes publicaciones sobre Comunicación y es evaluadora de distintas agencias de calidad universitaria españolas y europeas. Cuenta con más de un centenar de publicaciones en libros, capítulos de libros y artículos de revistas especializadas.

Sus publicaciones más recientes incluyen Gender, generation and reception of Spanish television fiction in the digital age (International Journal of Digital Television, 7(2), 2016, 217–231, coauthored with Cristina Pujol) and Promotion of Spanish scripted television on the internet: analyzing broadcast-related websites’ content and social audience” (El profesional de la información, 25(2), 2016, 246-253, coauthored with Deborah Castro).

H-INDEX: 9

Deborah Castro Mariño, Universidad de Madeira

Deborah Castro es investigadora post-doctoral en el Madeira Interactive Technologies Institute. Sus líneas de investigación abarcan los estudios televisivos, medios digitales y los estudios de audiencia.

Doctora en Comunicación por la Universitat Autònoma de Barcelona (UAB), -donde disfrutó de la beca de “Formación de Profesorado Universitario ofrecida por el Gobierno de España-, Máster en Comunicación y Periodismo (UAB), y Licenciada en Periodismo por la Universidade de Santiago de Compostela.

Ha sido investigadora visitante en el Department of Radio-Television-Film (University of Texas at Austin, USA), e investigadora en el Observatorio Iberoamericano de Ficción Televisiva (Obitel), y en el Observatorio de Ficción Televisiva Española y Nuevas Tecnologías.

Su trabajo ha sido presentado en conferencias internacionales como las organizadas por la International Communication Association y la Society for Cinema and Media Studies.

Su investigación está disponible en publicaciones como El Profesional de la Información, (en co-autoría con Charo Lacalle) y en Palabra Clave (en 2018); así como en conference proceedings como Audio Mostly 2017 - ACM (en co-autoría con Nuno N. Correia y Atau Tanaka).

H-INDEX: 1

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