Communicative globality of solidarity and defense of the citizen against the media powers

Abstract

Talking about alternative communication today requires situating ourselves in the current moment of accelerated changes in all communication processes: technical, social, political, cultural, economic. Communication, in general, is undergoing sharp turns in its expansion. It is acquiring new dimensions, greater complexity and a wider implantation in social life. Along with the traditional media, new ones emerge and as the technique develops, other infrastructures appear that modify the scenarios. The presence of national, continental and world satellites together with the development of the Internet as the network of networks break with the physical communication spaces as they were configured until recently and generate others of a global social, cultural, political and economic type. The local is globalized and the global enters the local; both movements engender new interactions until giving rise to the glocal. All this calls for an in-depth analysis of the new situation.

To delve into the question, it is necessary to delimit the conceptual scope posed by the statement: "Communicative globality of solidarity and defense of the citizen against the media powers." It is a complex title that rethinks quite a few of the issues raised sometimes quite lightly and that tries to give a new approach to alternative communication. It is necessary to rethink each of the aspects integrated in the statement at the present time, in the trends and in the processes of cutting and deep innovations and each day more accelerated.

For this I will start from the analysis of each isolated term and in its interrelation until I reach the global vision of the subject. Secondly, I will examine the communicative debate generated around the Davos-Porto Alegre media tension beyond the political and economic confrontations to delve into the ideological as the basis for everything else, including communication processes. To further specify the general approach, I will focus on the confrontation of two television media with global reach such as CNN and Al Jazzira, very representative of what is happening right now after the events of September 11, 2001. This will lead us to face the question about how the debate on globality and its unmasking is reported and finally I will present some reflections on the need to create global communication plans for solidarity and citizen defense together.