Las radiotelevisiones públicas europeas en el entorno web

María-Magdalena Rodríguez-Fernández; Eva Sánchez-Amboage; Carlos Toural-Bran

doi:10.4185/RLCS-2018-1288

Authors

María-Magdalena Rodríguez-Fernández University of A Coruña https://orcid.org/0000-0001-7312-0853
Eva Sánchez-Amboage University of A coruña https://orcid.org/0000-0001-9058-2937
Carlos Toural-Bran Santiago of Compostela University http://orcid.org/0000-0002-0961-3925

DOI:

https://doi.org/10.4185/RLCS-2018-1288

Keywords:

European public broadcasters, European Union, Internet, websites

Abstract

Public Service Media (PSM) in Europe have had to adapt to new scenarios where the Internet is the main platform to inform, communicate and disseminate content to their audiences. Objectives and methodology. We examined websites of Public Service Media organisations in Europe, taking into account the following parameters: positioning, engagement, origin of the audience and device for access. Results. In most cases, time spent by users on sites is limited, the bounce rate is high, users are national and the most frequently used access devices to web contents are mobile. Discussion and conclusions. In some cases, results show that websites belonging to European public broadcasters are not meeting users’ expectations. It is key that operators consider developing more efficient online services when designing their business strategies, as this will inevitably result in greater and better usage of their websites by users.

Downloads

Download data is not yet available.

Author Biographies

María-Magdalena Rodríguez-Fernández, University of A Coruña

María-Magdalena Rodríguez-Fernández holds a PhD in Economics and Business from the Universidad de A Coruña. She has a degree in Economics and Business from the Universidad de Santiago de Compostela. She is Professor at the Department Marketing and Market Research from the Universidad de A Coruña, where she teaches at the Faculty of Economics and Business, Audiovisual Communication and at the Faculty of Sociology, in the MA in Destination Planning and Management and new tourism products. Her lines of research focus on communication, marketing, new technologies and tourism. Her H index is 3 (December 2017).

Eva Sánchez-Amboage, University of A coruña

Eva Sánchez-Amboage holds a PhD Tourism Management and Planning from the Universidad de A Coruña. She has a MA in Teachers of ESO, BAC, FP and Language Training from the Universidad de A Coruña. She is professor at the Department of Marketing and Market Research –Faculty of Economics and Business- of the same university. Her research lines are mainly linked to identity management, image, communication and brand reputation on social media of tourism destinations. Her H index is 2 (December 2017).

Carlos Toural-Bran, Santiago of Compostela University

Carlos Toural-Bran, journalist and professor of Journalism. He works at the Department of Communication Science at the Universidade de Santiago de Compostela, from which he is vice dean.

He is member of the research group Novos Medios since 2006. His research focus on the analysis of new journalism formats, media convergence, information architecture, social media and scientific dissemination. His H index is 4 (December 2017).

References

Ortuzar, A. (2007): “La televisión pública en la era digital”, en Transformaciones de la radio y la televisión en Europa, (Ed C Peñafiel Saiz). Vitoria: Servicio Editorial de la Universidad del País Vasco.

Brevini, B. (2013): “European Commission media policy and its pro-market inclination: The revised 2009 Communication on State Aid to PSBs and its restraining effect on PSB online”. European Journal of Communication, 28(2), pp. 183-197. DOI: https://doi.org/10.1177/0267323112470227

Buhalis, D. (1998): “Strategic use of information technologies in the tourism industry”. Tourism management, 19(5), pp. 409-421. DOI: https://doi.org/10.1016/S0261-5177(98)00038-7

Bustamante, E. (1999): La Televisión Económica: Financiación, Estrategias y Mercados. Barcelona: Gedisa.

Bustamante, E. & García Leiva, M. T. (2017): “La TDT de servicio público estatal y RTVE: balance y futuro”, en Televisión Abierta. Situación actual y Tendencias de futuro de la TDT. Madrid: Colegio Oficial de Ingenieros de Telecomunicación.

EBU. (2014): PSM Values Review: The tool. Ginebra: EBU Press.

Campos Freire, F. (2013): “El futuro de la TV europea es híbrido, convergente y cada vez menos público”. Revista Latina de Comunicación Social, 68, pp. 89-118. DOI: https://doi.org/10.4185/RLCS-2013-970

Campos Freire, F. (2016): Situación actual y tendencias de la radiotelevisión pública en Europa. Santiago de Compostela: Universidad de Santiago de Compostela / FORTA.

Lowe, G. & Yamamoto, N. (2016): Crossing Borders and Boundaries in Public Service Media. Goteburgo: Nordicom.

Enli, G. S. (2008): “Redefining Public Service Broadcasting: Multi-Platform Participation. Convergence”. The International Journal of Research into New Media Technologies, 14(1), pp. 105–120. DOI: https://doi.org/10.1177/1354856507084422

Jenkins, H. & Lazcano, P. H. (2008): Convergence culture. La cultura de la convergencia de los medios de comunicación. Barcelona: Paidós.

Van den Bulk, H. (2008): “Can PSB stake its claim in a media world of digital convergence? The case of the flemish PSB management contract renewal from an international perspective”. Convergence, 14(3), pp. 329-343. DOI: https://doi.org/10.1177/1354856508091085

Miguel, J. C., Zallo, R. & Casado, M. A. (2017): “Las televisiones autonómicas públicas y privadas”, en Televisión Abierta. Situación actual y Tendencias de futuro de la TDT. Madrid: Colegio Oficial de Ingenieros de Telecomunicación.

Kaplanidou, K. & Vogt, C. (2006): “A structural analysis of destination travel intentions as a function of web site features”. Journal of travel research, 45(2), pp. 204-216. DOI: https://doi.org/10.1177/0047287506291599

Meso, K. & Larrondo, A. (2010): Cambios en las estrategias de las audiencias de las páginas web de televisión. Análisis de la participación en los entes públicos autonómicos en España. “II Congreso Internacional Comunicación 3.0”. Universidad de Salamanca, 4 y 5 de octubre de 2010.

Meso, K., Agirreazkuenaga, I. & Larrondo, A. (2015): Active audience and journalism. Analysis of the quality and regulation of the user generated contents. Bilbao: Universidad del País Vasco.

Anton, L. & Guallar, J. (2014): “Análisis de los archivos audiovisuales en Internet de las televisiones autonómicas españolas”. Revista española de documentación científica, 37(1), p. 033. DOI: https://doi.org/10.3989/redc.2014.1.1044

Debrett, M. (2009): “Riding the wave: public service television in the multiplatform era. Media”, Culture and Society, 31(5), pp. 807–827. DOI: https://doi.org/10.1177/0163443709339466

Ha, M. & Love, C. (2005): “Exploring content and design factors associated with convention and visitors bureau web site development: An analysis of recognition by meeting planners. Journal of convention and event tourism, 7(1) pp. 43-59. DOI: https://doi.org/10.1300/J452v07n01_04

Roel, M. (2010): “Desafíos de la televisión ante la consolidación del ecosistema digital”, Ámbitos. Revista Internacional de Comunicación, 19, pp. 25-42. DOI: https://doi.org/10.12795/Ambitos.2010.i19.02

García Nieto, M. T., Galán Ruiz Santa Quiteria, A. & García Castellanos, I. (2015): “Televisión y redes sociales. ¿Oportunidad o amenaza?”. Telos: Cuadernos de comunicación e innovación, 102, pp. 37-44.

OberCom. (2014): A Internet em Portugal: Sociedade em Rede 2014. Portugal: Publicações OberCom

Dahlgren, P. (2007): Media and Civic Engagement: Citizens, Media and Communication. Nueva York: Cambridge University Press.

Gómez Domínguez, P. (2016): “Era digital y televisión autonómica: un estudio comparativo de las plataformas web, aplicaciones móviles y redes sociales de TV3y BBC One”. Communication & Society, 29(4), 85-106. DOI: https://doi.org/10.15581/003.29.4.sp.85-106

Vinader Segura, R. & De la Cuadra de Colmenares, E. (2012): “Televisión 2.0: las estrategias comunicativas en la Web social”. Estudios sobre el mensaje periodístico, 18, núm. Especial noviembre, pp. 909-918. DOI: https://doi.org/10.5209/rev_ESMP.2012.v18.40969

Karanasios, S. & Burgess, S. (2008): “Tourism and Internet adoption: a developing world perspective”. International Journal of Tourism Research, 10(2), pp. 169-182. DOI: https://doi.org/10.1002/jtr.649

Okazaki, S. (2005): “Searching the web for global brands; How Anerican brands standardize their websites in Europe”. European Journal of Marketing, 39 (1/2), pp. 87-109 DOI: https://doi.org/10.1108/03090560510572034

ChanOlmsted, S. M. & Ha, L. S. (2003): “Internet business models for broadcasters: How television stations perceive and integrate the Internet”. Journal of Broadcasting & Electronic Media, 47(4), pp. 597-616. DOI: https://doi.org/10.1207/s15506878jobem4704_7

Mendiguren Galdospin, T. (2010): “Análisis comparativo de las páginas web de las televisiones locales de la comarca del Gran Bilbao”. Zer: revista de estudios de comunicación, 15(29).

Xin, Y. & Grandt, D. (2006). Developing a framework for measuring physical distribution service quality of multi-channel and “pure player” Internet retailers. International. Journal of Retail and Distribution Management, 34(4/5), pp. 278-289. DOI: https://doi.org/10.1108/09590550610660233