El uso de los medios de comunicación y la elaboración cognitiva: El papel mediador de la eficacia mediática

Ji Won Kim; Mónica Chadha; Homero Gil de Zúñiga

doi:10.4185/RLCS-2018-1251

Authors

Ji Won Kim University International of Texas https://orcid.org/0000-0002-1214-5544
Mónica Chadha University of Arizona
Homero Gil de Zúñiga University of Vienna https://orcid.org/0000-0002-4187-3604

DOI:

https://doi.org/10.4185/RLCS-2018-1251

Keywords:

News media use, News elaboration, Media efficacy, Mediation, Panel analysis

Abstract

This study examines the relationship between news use and elaboration while introducing the mediating role of people's perception of how different media helps them understand complex issues. The construct—media efficacy—is conceptualized as an individual’s perception of helpfulness of a news medium in understanding complex issues. Analysis from a two-wave panel study showed the relationship between news media use and elaboration was fully mediated by media efficacy. This research advances the Cognitive Mediation Model scholarship by introducing a new mediating variable, media efficacy, and examining its relationship with cognitive elaboration.

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Author Biographies

Ji Won Kim, University International of Texas

Ji won Kim is Assistant Professor in the Department of Psychology and Communications at Texas A&M International University. She earned her Ph.D. from The University of Texas at Austin. Her primary research interests focus on the interplay among news media, technology, and society, with specific regard to politics and public opinion.

She earned her Ph.D. from The University of Texas at Austin. Her primary research interests focus on the interplay among news media, technology, and society, with specific regard to politics and public opinion.

Mónica Chadha, University of Arizona

Monica Chadha is an assistant professor at cronkite School, where she teaches multimedia journalism to advanced students and conducts innovative research on digital media and entrepreneurial journalism.
Chadha spent more than a decade reporting from India to the BBC and The Indian Express, one of the largest English-english newspapers in the country. In more than 10 years of reports, he produced multimedia stories for Internet, radio, print and television.

At the BBC, Chadha served as a news correspondent and research consultant in India. There, she wrote and produced news on a variety of topics, including Indian economics, politics and entertainment. He also worked with journalists throughout South Asia, assigning and editing news. At The Indian Express, he wrote stories about business, education, food and health for the Mumbai newspaper.

Chadha completed his PhD at the University of Texas at Austin with a research focus on entrepreneurial journalism, convergence in the newsroom, and new technologies and media effects. He holds two master's degrees, one in political science and sociology from the University of Mumbai, another in American studies from Jawaharlal Nehru University in New Delhi.

Homero Gil de Zúñiga, University of Vienna

Homero Gil de Zúñiga (Madrid, 1975), Doctor of Politics from the European University of Madrid and Doctor of Mass Communication at the University of Wisconsin – Madison, is the current Medienwandel Professor at the University of Vienna, where he directs the Media Innovation Lab (MiLab) within the Faculty of Social Sciences.

He also serves as a Research Fellow at the Faculty of Communication and Letters of the Diego Portales University of Chile. He also recently served as a Research Fellow at the Center for Information Technology Policy at Princeton University, and was a Senior Lecturer at the University of Texas – Austin. He previously participated in the summer doctoral program of the National Communication Association and University of Oxford programs, and was named Research Fellow at harvard University's Nieman Journalism Lab.

His research revolves around the influence of new technologies and digital media on people's daily lives, as well as the effect of their uses on the democratic process in general. He has published a dozen books or volumes and more than 200 articles in scientific journals, book chapters and double-blind reviewed professional conferences such as Communication Research, Journal of Communication, Journal of Computer-Mediated Communication, New Media & Society, etc. He has won scholarships and research awards worth more than $4 million.

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