La investigación en comunicación con metodología BigData

Francisco López Cantos

doi:10.4185/RLCS-2015-1076

Authors

Francisco López Cantos Jaume I University https://orcid.org/0000-0002-6674-4825

DOI:

https://doi.org/10.4185/RLCS-2015-1076

Keywords:

Big Data, data mining, contents analysis, methodology, epistemology, scientific representation, communication research

Abstract

Digital technologies are enabling new tools and analysis methodologies in the field of communication, as well as in other research areas. In this document, we approach aspects related to communication research using the Big Data methodology, which is generating much expectation and showing good results in other scientific areas. Methodology: A set of articles were used as corpus for this work and we applied the Big Data analysis and representation techniques as contents analysis methodology over this sample in order to evaluate its relevance and effectiveness. Conclusions: As a result of our study, we can conclude that this methodology can be useful in our field of knowledge, but it has a limited effectiveness though.

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Author Biography

Francisco López Cantos, Jaume I University

Professor in Audiovisual Communication and Advertising. Throughout these years, he has published numerous articles that range from community media and university televisions and their role for development, to aspects related to audiovisual production technologies, multimedia communication and digital journalism, and in recent times it deals mainly with aspects related to the image and the representation of knowledge and scientific dissemination.

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