Audiencia en redes sociales de los debates televisados en las elecciones generales de abril de 2019

Julia  Fontenla-Pedreira; José  Rúas-Araújo; Erica  Conde-Vázquez

doi:10.4185/RLCS-2020-1434

Authors

Julia Fontenla-Pedreira Vigo University https://orcid.org/0000-0001-8770-4761
José Rúas-Araújo Vigo University http://orcid.org/0000-0002-1922-9644
Erica Conde-Vázquez Vigo University https://orcid.org/0000-0002-4898-3689

DOI:

https://doi.org/10.4185/RLCS-2020-1434

Keywords:

political communication; general elections; electoral debates; agenda setting; social media

Abstract

Introduction: The impact of the two debates for the Spanish national elections in April 2019 has been analyzed. They were broadcasted on RTVE and Atresmedia on April 22^nd and 23^rd respectively. Methods: A telephone survey was conducted in Madrid, Barcelona, A Coruña and Vigo. Out of 8000 calls, 734 complete answers about the debates broadcasted on those dates were obtained. Results: 52% of the respondents have watched one debate and from them 28% have consulted further information. From this last group, 21% have used social networks, but fewer than half have actively participated (43.2%). Discussion and conclusions: There is an age and gender gap in the consumption of information about the televised debates through social networks as well as in their use of each of them. Internet users prefer these networks to obtain information but they do not participate and do not give any credibility to the data offered during the debates. The topics drawing more interest are the same for the users of social networks and those of traditional media.

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Author Biographies

Julia Fontenla-Pedreira, Vigo University

She has a degree in Journalism from Universidade de Santiago de Compostela, and Master in Language and Business Communication from Universidade de Vigo. Predoctoral researcher in IPT (Integral Professional Training) (FPI) linked to the I+D+R project (Retos) “DEBATv, Televised Electoral Debates in Spain: Models, Process, Diagnosis and Proposal (Ref. CSO2017-83159-R), financed by Ministry of Economy, Industry and Competitiveness (MINECO), Research State Agency (AEI) and the European Region Development Fund (ERDF) from the European Union (EU).

José Rúas-Araújo, Vigo University

He is a full professor of Electoral and Institutional Communication at the Social and Communication Sciences Faculty of Universidad de Vigo and head of the Advertising and Audiovisual Communication Department at the same institution. He is the leading researcher of “DEBATv, Televised Electoral Debates in Spain: Models, Process, Diagnosis and Proposal, (Ref. CSO2017-83159-R), I+D+R project (Retos) of the Science, Innovation and Universities Ministry. His lines of research are political communication and neurosciences applied to persuasive communication.

Erica Conde-Vázquez, Vigo University

She is majored in Advertising and Public Relations from Universidade de Vigo, Master in Marketing, Consultancy and Political Communication. She is currently a doctoral candidate at Universidade de Vigo in the project of I+D+R project (Retos) “DEBATv, Televised Electoral Debates in Spain: Models, Process, Diagnosis and Proposal, (Ref. CSO2017-83159-R), financed by Ministry of Economy, Industry and Competitiveness] (MINECO), Research State Agency (AEI) and the European Region Development Fund (ERDF) from the European Union (EU).

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