Estrategia y Relaciones Públicas: un estudio bibliométrico comparativo
DOI:
https://doi.org/10.4185/RLCS-2018-1280Palabras clave:
Bibliometría, Estrategia, Relaciones Públicas (RP), Social Sciences Citation Index (SSCI), Web of Science (WoS)Resumen
Este artículo presenta un estudio bibliométrico de las revistas de relaciones públicas catalogadas en las bases de datos Social Sciences Citation Index–Communication–Journal List y de las de estrategia del Social Sciences Citation Index–Management–Journal List, ambas propiedades de Thomson Reuters hasta octubre de 2016. Mediante análisis de contenidos se identifican los artículos que tratan la estrategia en las revistas especializadas en relaciones públicas y al revés: las especializadas en estrategia que contemplan las relaciones públicas en sus contenidos. Las variables de análisis fueron los periodos temporales en que se habían publicado mayor número de artículos; cuestiones de género sobre los autores de los artículos analizados; número prevalente de autores por artículo; y los títulos de los artículos. Los resultados revelan que la estrategia aparece ampliamente tratada en las revistas de relaciones públicas, mientras que las relaciones públicas tienen presencia casi nula en las revistas de gestiónespecializadas en estrategia.
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