Estrategia y Relaciones Públicas: un estudio bibliométrico comparativo

Marc  Compte-Pujol; Kathy  Matilla; Salvador  Hernández

doi:10.4185/RLCS-2018-1280

Authors

Marc Compte-Pujol Central University of Cataluña https://orcid.org/0000-0002-6694-2485
Kathy Matilla Ramón Llull, University https://orcid.org/0000-0001-5247-3289
Salvador Hernández San Antonio De Murcia Catholic University https://orcid.org/0000-0002-2633-0476

DOI:

https://doi.org/10.4185/RLCS-2018-1280

Keywords:

Bibliometrics, Public Relations (PR), Social Sciences Citation Index (SSCI), Strategy, Web of Science (WoS)

Abstract

This article presents a bibliometric study of journals specialized in public relations (PR) that were listed in the Social Sciences Citation Index-Communication-Journal List database and journals specialized in strategy management that were listed in the Social Sciences Citation Index-Management-Journal List. Both lists owned by Thomson Reuters until October 2016. Articles referring to the concept of “strategy” in PR journals were identified through content analysis, as well as those articles that included the concept “public relations” in journals specialized in strategy management. Variables of analysis were: periods of time for publishing; gender of authors; prevalent number of authors per article; and titles of the articles. Results showed that strategy appeared widely treated in the journals specialized in PR, while PR had almost no presence in magazines specialized in strategy management.

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Author Biographies

Marc Compte-Pujol, Central University of Cataluña

PhD in communication and master’s degree in Advertisement Strategy and Creativity by Universidad Ramón Llull (URL) of Barcelona (Spain); graduate in Audiovisual Communication by Universidad Pompeu Fabra (UPF) and master’s degree in Cinematographic Management by ESCAC (Universidad de Barcelona-UB).

He teaches Audiovisual Communication, Advertisement and Public Relation in the Faculty of Business and Communication of Universidad de Vic-Universidad Central de Catalunya (UVIC-UCC) and he is member of the Inter-University Research Group “Laboratory of Interactive Media” (LMI), consolidated and recognized by Generalitat de Catalunya.

He has published different papers in national and international academic journals. His main research areas are focused on communication strategies, place branding, dircom function and graduate and postgraduate university teaching on public relations.

Kathy Matilla , Ramón Llull, University

PhD in Communication and master’s degree on Social Communication by Universidad Ramón Llull (URL) of Barcelona; certified in Public Relations and graduate of Art History by Universidad de Barcelona (UB); and master’s degree in Marketing by ESADE Business School (URL).

She teaches communication strategies in the graduate studies of Advertisement and Public Relations of the Blanquerna Faculty of Communication of Universidad Ramón Llull (URL), where she is also member of the consolidated research group “Digilab: Media, Strategy and Regulation”.

She was vice-Dean of Public Relations in the Advertisers and Public Relations Association for two terms and International president of FISEC-Ibero-American Forum on Communication Strategies. Currently she is spokeswoman of the Board of Directors of AIRP-Association of Researchers in Public Relations and the Board of Directors of Dircom Catalunya.

Her main research lines are focused on strategic communication, communication strategies, dircom function and graduate and postgraduate university teaching on public relations.

Salvador Hernández, San Antonio De Murcia Catholic University

PhD in Protocol and Public Relations by Universidad de Sevilla (US).

Director of the School of Protocol and Institutional Relations and Director of the Official Master’s Degree in Protocol and Image Consultantship (since October 2005) of Universidad Católica San Antonio of Murcia. He is professor of the Faculty of Human Sciences and Communication of Universidad Católica San Antonio of Murcia and graduate and postgraduate courses in Spanish and European universities: Pontificia de Salamanca, Sevilla, Málaga, Siena, Wroclaw, Eichstätt.

Member of the Board of Directors and Treasurer of the Association of Researchers in Public Relations; Vice-President of the Association of Public Relations and Andalusia’s Protocol; Secretary General of the International Protocol Organization (2011-13); and member of the Board of Directors of the Spanish Association of Researchers in University Protocol (2004-07).

His main research lines are focused on protocol and graduate and postgraduate university teaching on public relations.

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