The catalysts for change in communication of companies in the s. XX

Abstract

Communication in companies and institutions, that is, the organized way in which entities of all kinds make known their objectives, their functions, etc. It is an old activity in more advanced countries, but in Spain it is a relatively new activity. This has aroused interest in our country in an accelerated manner since the eighties. It is true that what could start out as a fashion has become an apparent need and is on the way to becoming an inherent reality when doing corporate. Either of a corporate or institutional sign.