Relación entre diversos usos de las redes sociales, emociones y voto en España

José Manuel Rivera Otero; Nieves  Lagares Diez; María Pereira López; Erika Jaráiz Gulías

doi:10.4185/RLCS-2021-1518

Authors

José Manuel Rivera Otero Universidad de Santiago de Compostela https://orcid.org/0000-0003-0306-1768
Nieves Lagares Diez Universidad de Santiago de Compostela https://orcid.org/0000-0001-5304-0581
María Pereira López Universidad de Santiago de Compostela https://orcid.org/0000-0002-2802-9396
Erika Jaráiz Gulías Universidad de Santiago de Compostela https://orcid.org/0000-0003-2382-6713

DOI:

https://doi.org/10.4185/RLCS-2021-1518

Keywords:

platformization, social media, political information, political participation, emotions, political leaders, Spain

Abstract

Introduction: The objective pursued by this research is to determine if there is a diversified use of social networks in our country and what is the relationship that such use has with the vote for political parties that citizens express, as well as with the presence emotional towards political leaders. If so, we could assume that the plataformización is a politicized and excited process and that this politicization and emotionality of the process links the type of use those citizens make of the networks. Methodology: This work has been proposed as a case study using a quantitative methodological approach that proposes both a descriptive and interdependency analysis of the data. Results: the analysis of the consumption of networks according to the vote shows the existence of a differentiated pattern according to the latter. A trend that is replicated in relation to the specific use of specific networks. Discussion: the data regarding emotional expression of anger and fear agree with the positions defended in the literature. Conclusions: these findings are in addition to those already existing regarding the importance of networks as "echo chambers" that amplify the debates that occur in them, in a kind of "emotional spiral".

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Author Biographies

José Manuel Rivera Otero, Universidad de Santiago de Compostela

José Manuel Rivera is an associate professor of Political Science and Administration at USC. He is the director of the University Master's Degree in Political Marketing, Consulting, and Communication at USC. His recent publications include: Rivera, J. M., Castro, P., and Mo, D. (2021). Emociones y extrema derecha: el caso de VOX en Andalucía. Revista Española de Investigaciones Sociológicas (accepted, expected publication date: 10/21). Jaráiz, E., Pereira, María, and Rivera, José M. (2021). Un análisis emocional de las respuestas de los electores a la comunicación online de los candidatos en campaña. Análisis comparado de las elecciones generales de 2019 en Bolivia y España. Journal of Iberian and Latin American Research. Rivera, J.M., Montabes, J., and Lagares, N. (eds.). (2016). Cataluña en proceso: las elecciones autonómicas de 2015. Valencia: Tirant Lo Blanch.

Nieves Lagares Diez, Universidad de Santiago de Compostela

doctorate in Political Science from the same university (1997). Among her recent publications are: Pereira López, M.; Mo Groba, D., and N. Lagares Diez (2020). Información offline y online en campaña: uso de las redes sociales en las elecciones catalanas 2017. Revista Ibérica de Sistemas e Tecnologías da Informaçao, E26 (2): 229-241. Lagares, N., Pereira M., and Rivera J. M. (2018). "Diferencias y homogeneidades en el voto a Podemos y sus confluencias". In: F.J. Llera, J. Montabes, and M. Baras (ed.). Las elecciones generales de 2015 y 2016. Madrid: CIS. Máiz, R., Lagares N., and Pereira M. (2018). "Catalonia: Federalism or Secession?". Open Journal of Political Science, 8 (4); Jaráiz, E., N. Lagares, and X.L. Barreiro (2017). "Condiciones y razones del procés". Araucaria, 19 (38).

María Pereira López, Universidad de Santiago de Compostela

María Pereira has been a professor of Political Science at USC since 2015. She has a degree in Political Science and Administration and a Ph.D. in Political Science from the aforementioned university. Among her publications are Jaráiz, E., Pereira, M., and Rivera, José M. (2021). Un análisis emocional de las respuestas de los electores a la comunicación online de los candidatos en campaña. Análisis comparado de las elecciones generales de 2019 en Bolivia y España. Journal of Iberian and Latin American Research (JILAR). Jaráiz, E., Lagares, N., and Pereira, M. (2020). Emociones y decisión de voto. Los componentes de voto en las elecciones generales de 2016 en España. Revista Española de Investigaciones Sociológicas, 170: 115-136. Pereira, M. Mo, D., and Lagares, N. (2020). Información offline y online en campaña: uso de las redes sociales en las elecciones catalanas 2017. Revista Ibérica de Sistemas e Tecnologías da Informaçao, E26 (2): 229-241.

Erika Jaráiz Gulías, Universidad de Santiago de Compostela

Erika Jaráiz is a Doctor in Political Science and professor in the Department of Political Science and Sociology at USC. She belongs to the Political Research Team. Among her most recent publications are: Jaráiz, E., Pereira, M., and Rivera, José M. (2021). Un análisis emocional de las respuestas de los electores a la comunicación online de los candidatos en campaña. Análisis comparado de las elecciones generales de 2019 en Bolivia y España. Journal of Iberian and Latin American Research. Jaráiz, E., Lagares, N., and Pereira, M. (2020). Emociones y decisión de voto. Los componentes de voto en las elecciones generales de 2016 en España. Revista Española de Investigaciones Sociológicas, 170: 115-136. Jaráiz, E., López, P.C., and Bastos, M. (2020). Economía, política social y Twitter: análisis de las emociones negativas en cuatro elecciones presidenciales latinoamericanas a través del LIWC. Revista Ibérica de Sistemas y Tecnologías de la Información, E26: 280-292.

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