Democratic memory and far-right: study of Instagram messages from candidates and parties in Italy and Spain
DOI:
https://doi.org/10.4185/rlcs-2024-2267Keywords:
far-right, Instagram, democratic memory, political manipulationAbstract
Introduction: social networks have become a refuge for the transmission of messages – often highly emotional – that the populist extreme right transmits about the issues they include in the agenda setting. Democratic memory that deals with tragic events and victims and their reparation related to fascist or dictatorial regimes is one of these highly sensitive topics. Methodology: a full year has been analyzed, between 01/09/2022 and 31/08/2023, of publications related to democratic memory on Instagram accounts linked to far-right candidates and parties in Italy and Spain. By implementing a Likert scale, the use of the different discursive strategies that defined these messages was coded, as well as their level of engagement. Results: the first conclusion points to a greater use of content related to memory that is made in the Italian accounts compared to the Spanish ones, conditioned by the different political situation that exists in the two countries. Regarding the strategies detected, the use of disorientation and the attack on the opposition stands out, as well as the comparison of the crimes of fascism with those committed by radical left groups. Discussion: the findings complement other studies referring to the proliferation of these far-right options that have spread throughout different countries in both Europe and other continents. Conclusions: the Italian far-right uses more than Spanish one the resource of memory in its Instagram messages, but it usually does so in response to accusations from the opposition, within a strategy of hiding its affiliation with fascism and the cult of Mussolini.
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