Política, sanidad y desinformación: argumentos en Instagram de los partidos de extrema derecha europea sobre las vacunas contra la COVID-19

Autores/as

DOI:

https://doi.org/10.4185/RLCS-2023-1870

Palabras clave:

Desinformación; análisis de contenido; extrema derecha; Instagram; imagen.

Resumen

Introducción: En esta investigación se ha analizado el discurso visual en Instagram de los partidos de extrema derecha europeos de Italia, Alemania, Francia, España, Bélgica, Austria y Polonia sobre las vacunas contra la COVID-19 realizados durante 2021. El objetivo principal se ha centrado en descubrir el posicionamiento de estos partidos frente al proceso de vacunación contra el coronavirus y el empleo de estrategias o encuadres sesgados vinculados con la desinformación. Metodología: Se han analizado (N=1050) publicaciones de Instagram mediante un análisis de contenido visual. Los resultados evidencian que los partidos de extrema derecha europeos analizados no han empleado sus cuentas de Instagram para difundir estrategias sanitarias con las que paliar los efectos de la COVID-19. Resultados: Los contenidos difundidos han resultados ser individualistas y acordes con los ideales propios de cada partido. Salvo excepciones puntuales, en general todos los partidos han mostrado una posición neutra sin ser muy explícitos en sus posiciones. Discusión: Lo que revelan estos hallazgos es una inclinación para no realizar discursos determinantes que puedan hacerles perder votantes, a pesar de mantener una postura crítica que pretende ser alternativa a la oficial. Conclusiones: Sus discursos principales aluden a la falta de libertad individual, a la voluntariedad en la administración de la dosis, al rechazo de la vacunación a niños y a la negación ante el pasaporte COVID.

 

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Biografía del autor/a

Sebastián Sánchez-Castillo, Universidad de Valencia

- Profesor Titular de Universidad

- Área de Comunicación Audiovisual.

- Departamento de Teoría de los Lenguajes y Ciencias de la Comunicaci´ón

- Universidad de Valencia

Carlos López-Olano, Universidad de Valencia- Facultad de Filología

Licenciado en Literatura y Comunicación Audiovisual, y doctor (Premio Extraordinario) por la Universitat de València. Desde 1998 es profesor de Comunicación Audiovisual en la UV. También ha impartido docencia en diferentes grados y postgrados en Universidades como la Jaume I  de Castellón (UJI), la Cardenal Herrera (CEU), la Valencian International University (VIU) o la University of Virginia (EEUU). Ha sido investigador y profesor visitante también en la Univ. de Bolonia, Vrije Universiteit de Bruselas, Hebrew University de Jerusalén, Roehampton en Londres y  Glasgow (UK). Ha ejercido como periodista durante 25 años en diferentes medios, como Antena 3 Televisión, Canal 9  o À Punt. Investiga sobre las nuevas posibilidades que abren las tecnologías multiplataforma y transmedia para la RTV pública.

Àlvar Peris-Blanes, - Universidad de Valencia- Facultad de Filología

Doctor en Comunicación Audiovisual por la Universitat de València, donde es profesor Contratado Doctor en el Departamento de Teoría de los Lenguajes y Ciencias de la Comunicación. Sus intereses están centrados en el análisis de los contenidos audiovisuales así como en la construcción mediática de las identidades. En los últimos años se ha centrado en profundizar sobre la presencia de los políticos en los programas de «infoentretenimiento» televisivo. Es autor de numerosos trabajos científicos publicados en revistas académicas, monografías y libros colectivos sobre comunicación, Estudios Culturales e historia. Ha sido profesor visitante en universidades de Estados Unidos, Reino Unido e Italia. Participa en varios proyectos de investigación y es miembro de los grupos de I+D Mediaflows y CONTD (Contenidos para la Televisión Digital).

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Publicado

2023-01-19

Cómo citar

Sánchez-Castillo, S., López-Olano, C., & Peris-Blanes, Àlvar. (2023). Política, sanidad y desinformación: argumentos en Instagram de los partidos de extrema derecha europea sobre las vacunas contra la COVID-19. Revista Latina de Comunicación Social, 81, 210–229. https://doi.org/10.4185/RLCS-2023-1870

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