Formatos narrativos para la prevención del embarazo. Efecto de la modalidad narrativa en las actitudes de prevención

Catalina González-Cabrera; Juan-José  Igartua Perosanz

doi:10.4185/RLCS-2018-1316

Authors

Catalina González-Cabrera Universidad del Azuay https://orcid.org/0000-0002-1367-9337
Juan-José Igartua Perosanz Universidad de Salamanca https://orcid.org/0000-0002-9865-2714

DOI:

https://doi.org/10.4185/RLCS-2018-1316

Keywords:

Narrative persuasion, Health Communication, identification with characters, narrative engagement, Media Literacy, Teen pregnancy

Abstract

The article analyses the effect of narrative persuasion and media literacy level on attitudes, knowledge, perceptions and behavioural intention in the reception of a short video created to prevent teenage pregnancy. Methods: 220 teenage girls participated in an experiment in which they answered a pre-test questionnaire measuring their critical skill to perceive sexualised content in the media as well as dependent variables. A month later, participants were randomly assigned to two experimental conditions: half of them watched a narrative video in testimonial format and the other half watched a narrative video in dialogic format. Afterwards, female participants filled out the post-test questionnaire. Results: The level of media literacy moderated the indirect effects of the testimonial narrative video on the perception of the risks of experiencing negative situations during teenage pregnancy. Conclusions: Results are discussed as an advance in the understanding of the processes of narrative persuasion in health.

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Author Biographies

Catalina González-Cabrera, Universidad del Azuay

Catalina González holds a Bachelor’s degree in Social Communication (University of Azuay, 2000), a Master’s degree in Digital Journalism (Centre for Financial Studies of Madrid, 2003), and a Master’s degree in Communication and Marketing (University of Azuay, 2012). She is currently a PhD candidate at the University of Salamanca (Knowledge Society PhD Programme).

She works in Ecuador as research professor at the University of Azuay, where she teaches at the School of Social Communication (Faculty of Philosophy, Literature and Education Sciences). In addition, since 2015, she is part of the Observatory of Audiovisual Media Content (OCA), a recognised research group of the University of Salamanca.

Her lines of research are: narrative persuasion, heath communication and media literacy.

Her publications include four articles published in scientific journals (Espacios, Chasqui, Ubiquitous Learning: An International Journal, Maskana) and two book chapters and a book reviewed by academic peers.

Juan-José Igartua Perosanz, Universidad de Salamanca

Juan José Igartua Perosanz holds a PhD degree in Social Psychology (University of the Basque Country, 1996). He is a Professor in the area of Audiovisual Communication and Advertising of the University of Salamanca (Department of Sociology and Communication), where he teaches in the Bachelor’s degree programme in Audiovisual Communication and directs the Observatory of Audiovisual Media Content (OCA), a research group recognised by the University of Salamanca.

His field of specialisation is media psychology and research methods in social sciences and the media. His research work focuses on the following topics: media processes and effects, narrative persuasion, news framing, media entertainment theory, health communication and communication and immigration.

His publications include more than 80 articles published in scientific journals (e.g., Journal of Communication, Journal of Health Communication, Journal of Media Psychology: Theories, Methods, and Applications, Communications. The European Journal of Communication Research, International Journal of Psychology, Migration International).

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