Implementation of innovation in Spanish digital media: analysis of journalists’ perceptions
DOI:
https://doi.org/10.4185/RLCS-2018-1260Keywords:
Media innovation, journalism practice, digital journalism, media organisation, business models, journalismAbstract
The media industry is facing the emergence of technologies and disruptive platforms that challenge its survival in an environment where audiences, production and business models constantly change. There is a consensus that innovation is a key resource to overcome this uncertainty. This article analyses the origin, development and implementation of innovation in digital news media from the journalists’ point of view. Methods. Our research builds upon the groundwork of 26 semi-structured interviews carried out in 2016 with professional journalists from a sample of innovative media organisations. Results. The results reveal journalists’ perceptions on the concept of innovation, its implementation, typology of innovations and professional profiles. Journalists believe that innovation must be “new” and “successful”, that it responds to the desire to “experiment”, that it must provide “something different” to the organisation, and that it comes from the capacity to “anticipate challenges”. Technology plays a relevant and transversal role. Journalists also value procedural, cognitive and attitudinal competencies in the innovative practice. Conclusions. Professionals are a key source to identify the changes that have taken place in journalism, because their insights help us understand and delve into the areas of innovation that are usually left out from the academic perspective.
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References
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