Movilización y participación en Twitter. Estudio de caso del hashtag #SuperTuesday en las primarias presidenciales de EEUU 2016

Víctor Manuel Pérez-Martínez; María Dolores Rodríguez González; María Tobajas Gracia

doi:10.4185/RLCS-2017-1186

Authors

Víctor Manuel Pérez-Martínez Universidad San Jorge http://orcid.org/0000-0001-9387-6738
María Dolores Rodríguez González UNEXPO http://orcid.org/0000-0003-3373-5516
María Tobajas Gracia San Jorge University https://orcid.org/0000-0002-7961-1052

DOI:

https://doi.org/10.4185/RLCS-2017-1186

Keywords:

Primary elections; Super Tuesday; Electoral Campaign 2016; Social networks; Influencers; Twitter

Abstract

The election process of the United States is of interest worldwide; it is an impactful event due to the informative interest and the Super Tuesday is a milestone in the electoral campaign of the White House. Objective: Analyse contents and interaction in Twitter during the Super Tuesday. Methodology: The study included the characteristics of Tweets published, types of contents, themes and interaction in Twitter. The study was carried out by selecting tweets during Super Tuesday event that included the #SuperTuesday hashtag. The methodology used was contents analysis. Discussion and Conclusions: The constant was the preference for highlighting the election day through original contents and in which none of the candidates were remarked. Super Tuesday was the preferred issue making place to candidates, at the end of the day, as preferred theme.

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Author Biographies

Víctor Manuel Pérez-Martínez, Universidad San Jorge

Professor and researcher in the Faculty of Communication and Social Sciences. Main researcher of the group “Digital Culture: mediations and discourses”. Doctor in Information Sciences by Universidad de La Laguna (ULL, SP). Graduate in Social Communication, Audiovisual specialty, by Universidad Católica Andrés Bello (UCAB, VE). Major in Social Communication (UCAB) and Master in Social Communication in the area of Organizational Communication (UCAB). He has studied Master in Political Science in the Universidad Simón Bolívar (USB, VE).

Professor in the subjects: Cyberjournalism, Digital Communication, Ethics and Deontology, Documentation, Design and Development in CIT environments and materials. Currently he is Vice-Dean of research in the Faculty of Communication and Social Sciences of the USJ. He was Vice-Dean of online education; Vice-Dean of alumni (2012-2013). Professor in Postgraduate Studies, Graduate Studies and specialized courses: Universidad de La Laguna, Centro Internacional Politécnico, Instituto Europeo de Estudios Superiores, Universidad Católica Andrés Bello, Universidad Alejandro de Humboldt. Founder and director of the Faculty of Communication of the Universidad Santa Rosa (Caracas-Venezuela).

He has worked professionally as correspondent of Radio Vaticano, assistant to the department of Projects and Communication of the Civil Association “Fe y Alegría”, director of the Department of Social Communication and executive secretary of the Episcopalian Commission of Social Communication of the Venezuelan Episcopalian Conference. General Director of Inversiones COMSIS, C.A. He has collaborated in the following Radio stations: Radio Nacional de Venezuela, Radio Fe y Alegría, Radio 6 Tenerife. In this research activity, we must highlight the publication of articles in specialized academic journals and some of his publications such as Actividades docentes en Moodle 2.0. (2012), El ciberespacio: la nueva ágora (2009), ¿Cuándo aprenderemos a ser hermanos? (2004) awarded with the Trípode award. He was main researcher of the research group Cyberspace Working Group-GIEC (acknowledged as emergent by the Government of Aragon) and collaborator with the “Laboratory of information technologies and new analysis of social communication” (Latina)

Articles published in Revista Latina de Comunicación Social

Multimedialidad e interactividad en la cobertura informativa de las elecciones presidenciales de los Estados Unidos de 2008 en los cibermedios españoles

Algunos aspectos deontológicos en la cobertura de informaciones científicas Estudio de caso: “Crisis volcánica” del Teide

María Dolores Rodríguez González, UNEXPO

Systems Engineer, Universidad Experimental Politécnico Antonio José de Sucre (Caracas, Venezuela). Specialist in e-learning training. She has been professor in subjects such as Introduction to Computing I, Introduction to Computing II, Application of Computing to Education (Universidad Santa Rosa, Venezuela). Teaching experience in occupational and continuous training. Microsoft Office Specialist (MOS) Master (Word, Excel, PowerPoint and Outlook). Pedagogic Coordinator in e-learning (Formatel)

María Tobajas Gracia, San Jorge University

Coordinator of the module "Corporate and institutional communication in the digital society".

Doctorate in Communication from the San Jorge University.

Master in Digital Marketing & Social Media (2014) taught at the Madrid Distance University (UDIMA). In the area of research, he has addressed topics such as "the discourse in cybermedia about cultural information: diagnosis and perspectives" or the "mobilization and participation on Twitter in the 2016 US presidential primaries". Direction and writing of the medium www.actuaragon.es, reports and news in Aragón Digital and El Periódico de Aragón.

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