La Teoría Social de la Comunicación: su pertinencia para estudiar la relación sistema político-sistema de comunicación pública en los EEUU

Olga Rosa  González Martín; Hilda  Saladrigas Medina; Sonia  Almazán del Olmo; Jacinto Valdés-Dapena Vivanco

doi:10.4185/RLCS-2014-1001

Authors

Olga Rosa González Martín University of Havana https://orcid.org/0000-0003-0388-5425
Hilda Saladrigas Medina University of Havana https://orcid.org/0000-0003-3470-5159
Sonia Almazán del Olmo University of La Havana https://orcid.org/0000-0002-9426-4669
Jacinto Valdés-Dapena Vivanco University of Havana https://orcid.org/0000-0001-5595-4141

DOI:

https://doi.org/10.4185/RLCS-2014-1001

Keywords:

political system, interdependence, social theory of communication, system of public communication

Abstract

Based on a theoretical discussion this article seeks to validate the viability of the Social theory of communication to understand the interdependence between the political and public communication systems in the United States of America. Method. The study is based on theoretical research methods, bibliographic research and the content analysis of a sample of 215 academic journals, governmental documents and research reports. Results. The models that explain the relationship between the political system and the media were critically analysed and the Social theory of communication was applied to examine the interrelation between the political and public communication systems of the USA. Discussion. Although the Social Theory of Communication is valid to analyse that interdependence, we anticipate the need for a more in-depth scientific evaluation of this category. Conclusions. The most important aspect of this theory is that it gives an active role to the media and treats other components such as parties, power groups, political-legal norms, cultural values and ideological processes that have a regulatory function in society as part of the political system.

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Author Biographies

Olga Rosa González Martín, University of Havana

Olga Rosa González Martín holds a Bachelor’s degree in English Language and Literature (1997), and Master’s and Doctoral degrees in Communication (2004 and 2013, respectively) from the School of Communication of the University of Havana.

Researcher and Professor at the Centre for Studies on the Hemisphere and the USA (CEHSEU) of the University of La Havana. Teaches at the schools of Foreign Languages, Social Communication and other institutions in Cuba.

Over a decade of research experience in issues related to the public opinion of the United States and Canada towards Cuba and the relationship between the media and the power elites. Author of works published in Cuba and abroad. Member of the Research Group of the Cuban Association of Social Communicators (ACCS), the Cuban Association of the United Nations (ACNU), and the Latin American Studies Association (LASA).

Translator of two books and over one hundred articles of Cuban and foreign authors. Winner of several awards and Guest Professor at several American and Canadian universities.

Hilda Saladrigas Medina, University of Havana

Hilda Saladrigas Medina holds a Bachelor’s degree in Marxist-Leninist Philosophy (1988) and Master’s and Doctoral degrees in Communication (2003 and 2005, respectively) from the School of Communication of the University of Havana. Researcher of media and public opinion since 1988 and Professor since 1999. Researcher at several centres and the School of Communication of the University of Havana. Winner of numerous national and international awards and recognitions for her professional performance.

Former evaluator in national and international journals of communication. She currently directs the teaching of Communication Theory and Research at the Department of Social Communication and the Academic Committee of the Master’s degree programme in Communication of the School of Communication of the University of Havana. Member of Cuba’s National Commission of Scientific Degrees in Communication and Information.

Guest lecturer in the four Master’s degree programmes of the University of Havana and the Master’s degree programme in Communication of the Autonomous University of Baja California (UABC), Mexico. Recognised as expert evaluator of academic programs by Cuba’s National Board of Accreditation (JAN).

Sonia Almazán del Olmo, University of La Havana

Sonia Almazán del Olmo holds a Bachelor’s degree in Hispanic Language and Literature (1970) and a Doctoral degree in Philological Sciences from the University of Havana. Full Professor, consultant and researcher at the University of Havana for more than 40 years.

Teaches at the undergraduate and postgraduate study programmes of the University of Havana since 1970. Guest Lecturer at universities from Europe, Central America, the Caribbean, Canada and the USA.

Former coordinator of three Master’s degree programmes at the University of Havana. Currently a Visiting Professor in two master’s degrees programmes at the same university, where she teaches four courses. Member of Cuba’s National Commission of Scientific Degrees in Philological Studies. Awarded the highest honours as a professor.

Author of works published in national and international journals. Author of six books. Member of the Group of experts in Postgraduate Studies and Research of the University of Havana and its Technical Committee for the Evaluation of Master’s and Doctoral Programmes. Member of the Group of Experts of the Ministry of Higher Education for Sociocultural Studies. Recognised as expert evaluator of academic programs by Cuba’s National Board of Accreditation (JAN).

Jacinto Valdés-Dapena Vivanco, University of Havana

Jacinto Valdes-Dapena Vivanco holds Bachelor’s degrees in Hispanic Language and Literature (1970) and in Philosophy (1968), and a Doctoral degree in Legal Sciences (1983) from the University of Havana. Full Professor and Researcher at the University of Havana.

Teaches at the undergraduate and postgraduate study programmes of the University of Havana since 1968. Awarded the highest awards of the Republic of Cuba for his research work.

Participant in many national and international events and speaker in conference held in various European countries and Mexico. Member of the Permanent Commission of Political Science of the National Commission of Scientific Degrees. President of the Courts in charge of awarding the main categories in teaching, research and scientific degrees.

Visiting professor at the Latin American School of Social Sciences (FLACSO-CUBA). Expert in studies on the United States for more than 40 years. She has consistently examined the impact of new ICT and the role of the mainstream media in the United States and their approaches towards Latin America and the Caribbean.

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