TV and Capitalization of Free Time. TV Programming as Means of Production
DOI:
https://doi.org/10.4185/10.4185/RLCS-64-2009-846-572-584Keywords:
TV Programming, Discursive Strategy, Cultural Proximity, Capitalization, Added TimeAbstract
This paper tries to build a conceptual bridge between the communication theories and the contemporary economic ones, concentrating on the added value concept on television industry. More specifically, it pays especial attention to the idea of considering television programming as a means of production that is able to capitalize the emission by using location strategies (day and time in which a television show is offered to the target audience), as well as contents strategies (the narrative nature of TV shows as a cultural message). TV programming, discursive strategy, message, format, narrative genre and cultural proximity are some of the communication and technical categories that will be confronted and judged against economic notions of capitalized value, such as: added time, economic yield and cultural commodity; in order to formulate a theoretical model that allows to understand TV programming as a means of production in all of its industrial implications.
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