Usos del WhatsApp en el estudiante universitario español. Pros y contras

Joan Francesc Fondevila-Gascón; Joaquín Marqués-Pascual; Peter Mir-Bernal; Marc Polo-López

doi:10.4185/RLCS-2019-1332

Authors

Joan Francesc Fondevila-Gascón University Ramon Llull http://orcid.org/0000-0002-6587-939X
Joaquín Marqués-Pascual EAE Business School http://orcid.org/0000-0002-7696-4661
Peter Mir-Bernal University of Navarra http://orcid.org/0000-0003-1832-7602
Marc Polo-López University Ramon Llull https://orcid.org/0000-0002-8729-4325

DOI:

https://doi.org/10.4185/RLCS-2019-1332

Keywords:

Instant messaging, WhatsApp, Education, Student, University, Spain

Abstract

Introduction: The objective of this research was to analyse how the use of instant messaging services impacts the Spanish university context and what positive and negative consequences it generates on students’ behaviour. In order to do this, we worked on the most popular application in the territory in question, WhatsApp, and its use by university students. Methodology: The research developed has used the quantitative technique (survey to a sample n = 332) to determine the use that is given to conventional text messages, as well as other options for instant messaging (such as voice or images). Likewise, some impacts on the academic environment were analysed, such as the possible stress it generates on human behaviour. Results and conclusions: The main conclusions of the study include the convenience and free nature of WhatsApp that drive its use in the educational environment. It can be seen that the majority of students use this type of instant messaging applications also for issues related to university affairs -besides their personal lives-. In addition, it has been found that a very high percentage of the groups analysed are members of a study-related chat group or is included in conversation groups on academic subjects.

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Author Biographies

Joan Francesc Fondevila-Gascón, University Ramon Llull

Joan Francesc Fondevila Gascón is PhD on Journalism awarded with Outstanding Cum Laude by Universitat Autònoma de Barcelona, First Prize of Cable Telecommunication Networks, First Prize Connexió and twice First Prize of Research of Regional Press. His research lines focus on digital journalism, telecommunications and broad band, Internet, HbbTV and social networks. PhD Fondevila has published more than a hundred papers in journals of scientific impact and several monographic editions. He is accredited as Full University Professor by ANECA and as Associate Professor by AQU, and has a six-year period of research acknowledged by AQU. Currently, he teaches in the Universitat Pompeu Fabra, URL, EU Mediterrani (UdG), UOC, UB, UAB, EAE (UPC) and Euncet (UPC). PhD Fondevila is director of the Cable Studies Center (CECABLE) and author of the scientific blog http://www.telecomunicacionesyperiodismo.com/, international leader in his areas of knowledge.

Joaquín Marqués-Pascual, EAE Business School

PhD in Communication (awarded cum laude) by Universitat Ramon Llull. Lawyer and political scientist (UOC). Professor of EAE Business School (graduate and post-graduate studies). Principal investigator of the research group on communication Comm.Research-EAE. Associate member of DIRCOM, ACCIEP, Compolcat and member of the Editorial Board of the ACOP Journal. Codirector of the scientific journal Comunicació, de la Societat Catalana de Comunicació (branch of IEC). His most recent published book is: Política y Propaganda. Medios de Comunicación y Opinión Pública (UOC Ediciones). His research lines are focused on the intersection of the relationship between media and political science (social movements/ public opinion), addressed to offering specific solutions to social needs.
H Index: 4

Peter Mir-Bernal, University of Navarra

PhD in Communication (awarded cum laude) by Universitat Ramon Llull. Lawyer and political scientist (UOC). Professor of EAE Business School (graduate and post-graduate studies). Principal investigator of the research group on communication Comm.Research-EAE. Associate member of DIRCOM, ACCIEP, Compolcat and member of the Editorial Board of the ACOP Journal. Codirector of the scientific journal Comunicació, de la Societat Catalana de Comunicació (branch of IEC). His most recent published book is: Política y Propaganda. Medios de Comunicación y Opinión Pública (UOC Ediciones). His research lines are focused on the intersection of the relationship between media and political science (social movements/ public opinion), addressed to offering specific solutions to social needs.
H Index: 4

Marc Polo-López, University Ramon Llull

Marc is PhD in Advanced Communication awarded with Outstanding Cum Laude by Universitat Ramon Llull, and dedicates his research specifically to audiences in media, the relationship they have with advertisement and the new forms of interacting with consumers. He is Associate Professor of the Faculty of Communications and International Relations Blanquerna - Universitat Ramon Llull, teaching about Strategy and Media Planning, and about Research applied to project’s development.

PhD Polo has developed his professional career in managing job positions in media agencies of national and international scope working for clients such as Danone, Novartis, Montblanc or Reebok.

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