Neurociencias aplicadas al análisis de la percepción: Corazón y emoción ante el Himno de Ecuador

José  Rúas-Araujo; María Isabel Punin Larrea; Héctor Fernando Gómez Alvarado; Pedro  Cuesta Morales; Sylvie  Ratté

doi:10.4185/RLCS-2015-1052

Authors

José Rúas-Araujo University of Vigo http://orcid.org/0000-0002-1922-9644
María Isabel Punin Larrea Technical Particular University of Loja http://orcid.org/0000-0001-5052-824X
Héctor Fernando Gómez Alvarado Technical Particular University of Loja http://orcid.org/0000-0002-7310-4260
Pedro Cuesta Morales University of Vigo http://orcid.org/0000-0003-2523-923X
Sylvie Ratté Superior Technology School https://orcid.org/0000-0002-6021-4129

DOI:

https://doi.org/10.4185/RLCS-2015-1052

Keywords:

Neuroscience, neuro-communication, persuasion, emotion

Abstract

The use of neuroscience methods, tools and techniques has become widespread in recent decades, and the prefix “neuro-” is now applied to disciplines such as the social sciences and communication as a consequence of the understanding that health and medicine are socially constructed. Method: This article analyses the impact of listening to Ecuador’s national anthem sung in different languages on a group of Ecuadorian university students based on the analysis of the physical and emotional changes (heart rate and facial expression, respectively) these students experience while listening to the different versions of the anthem. Results and conclusions: The heart rate variability results are not statistically significant and there are only minor differences in the perception of the anthem across gender groups. The analysis of facial expressions revealed an evolutionary sequential emotional pattern that involves “surprise and joy”, that is to say, a feeling of satisfaction

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Author Biographies

José Rúas-Araujo, University of Vigo

Full Professor of “Electoral and institutional communication techniques” at the School of Social and Communication Sciences of the University of Vigo and leader of the “Necom: neuro-communication, advertising and politics” research group (necom.uvigo.es).

Author of the book titled Manual del Candidato Electoral (“Manual of the Electoral candidate”) published by Cataract in 2011. Author of several articles related to the application of neuroscience techniques and tools to the measurement of the effectiveness of persuasive messages. His H-index is 2 ( 2015).

María Isabel Punin Larrea, Technical Particular University of Loja

PhD. en Comunicación y Periodismo por la Universidad Santiago de Compostela, Diplomado Superior Experto en Gestión y Calidad Universitaria. Universidad de Sevilla.

Licenciada en Ciencias de la Comunicación Social. Universidad Católica del Azuay- Ecuador.

Ex directora de la titulación de Comunicación Social, Modalidad Abierta y Modalidad Presencial. Docente investigadora del Departamento de Ciencias de la Comunicación y Profesor titular de la materia de Géneros Periodísticos. Universidad Técnica Particular de Loja.

Integrante del equipo académico para el proceso de evaluación y acreditación ante el Consejo Latinoamericano de Altos Estudios de Periodismo (CLAEP).
Su índice H es 2 (Noviembre 2014)

Héctor Fernando Gómez Alvarado, Technical Particular University of Loja

Héctor Fernando Gómez Alvarado holds a Doctoral degree in Computer Sciences from the National University of Open Education; an Expert Diploma in Geographic Information Sciences from the International University of Andalusia; and a Postdoctoral degree from the École de Technologie Supérieure (ETS) of Montreal (Canada).

Full Researcher Professor at the Department of Computer Sciences and Electronics, and Lecturer of Advanced Artificial Intelligence, and Information technology Engineer at the Technological University of Loja.

His H-index is 1 (November, 2014)

Pedro Cuesta Morales, University of Vigo

Full Professor at the Department of Computer Sciences of the University of Vigo. He has given many courses and spoken in many conferences and seminars focused on teacher training. He published numerous pedagogical works in journals and presented them at conferences focused on university education. Member of the “MILE: bioMedical Informatics and signaL procEssing” research group (http://www.milegroup.net/), which directs his doctoral thesis, titled “Application of heart rate variability to the study of emotions”. One of the most recent publications as author is “gHRV: Heart Rate Variability analysis made easy”, in Computer Methods and Programs in Biomedicine, No. 16, pp. 26-38. His H-index is 3 (November, 2014)

Sylvie Ratté, Superior Technology School

Professor at the École de Technologie Supérieure (part of the Université du Québec network) in Montreal, Canada, since 1994. Director of the Semantic Cognitive Engineering Lab since 2001. She holds a Master’s degree in Mathematics and Computer Science, with specialisation in Artificial Intelligence; and a Doctoral degree in Computational Linguistics from the Université du Québec à Montréal. Former postdoctoral researcher at MIT (Department of “Brain and Cognitive Sciences”). She is a Prometheus researcher at the Technological University of Loja since 2012. Her research interests include: data/text mining, processing of natural languages, and artificial intelligence. He is a member of the IEEE, ACM and ACL.

Author of 69 publications, and supervisor of 21 master’s degrees, 9 Doctoral degrees, and 3 postdoctoral researchers. Her H-index is 5 (November, 2014)

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