La comunicación como vía para el desarrollo de la creatividad en la educación superior: Análisis a través de las prácticas externas en gestión de empresas

Autores/as

DOI:

https://doi.org/10.4185/rlcs-2023-1995

Palabras clave:

destrezas comunicativas, creatividad, prácticas extracurriculares, sexo, duración prácticas, estudios universitarios, competencias transversales

Resumen

Introducción: El objetivo principal de este estudio es analizar la percepción de los empleadores y la autopercepción del alumnado para dos de las competencias clave desarrolladas en las prácticas externas: la creatividad y destrezas comunicativas. También se indaga en la existencia de diferencias para ambas competencias en función del sexo del alumnado y de la duración de las prácticas. Metodología: La población objeto de estudio está formada por los empleadores y alumnado participantes en las prácticas del Grado en Administración y Dirección de Empresas del Campus de Ourense (Universidade de Vigo). Se analizan 638 expedientes de prácticas, para lo cual se utiliza un enfoque observacional transversal mediante un diseño descriptivo correlacional. Resultados: Se observa la existencia de una correlación positiva y significativa entre las dos competencias, tanto en opinión de los empleadores como del alumnado. Además, cabe destacar la alta valoración de las destrezas comunicativas proporcionadas por ambos colectivos. Por el contrario, la creatividad no es tan altamente valorada, percibiéndola especialmente como más baja el alumnado. No se observan diferencias en ninguna de las competencias valoradas por parte de ambos colectivos en función del sexo del estudiantado. Sin embargo, el alumnado si percibe que la duración de las prácticas influye en la adquisición de las competencias. Discusión y Conclusiones: Las prácticas externas son un complemento idóneo a la formación universitaria para el desarrollo de competencias. El entorno laboral es clave para que se desarrolle la creatividad y la innovación, por lo que trasladar la implementación de las destrezas comunicativas a un contexto deliberadamente creativo como el empresarial puede contribuir a mejorar las habilidades del alumnado.  

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Biografía del autor/a

Elena de Prada, Universidade de Vigo

Doctora en Lingüística Aplicada, especialista en TESOL (Trinity College London, Inglaterra) y profesora Titular del Departamento de Filología Inglesa, Frances y Alemana en la Facultad de Ciencias Empresariales y Turismo de la Universidade de Vigo. Sus publicaciones y líneas de investigación se centran en el aprendizaje de lenguas extranjeras, la formación del profesorado, la enseñanza innovadora, los métodos de aprendizaje, el multilingüismo, la interculturalidad y la creatividad.

Mercedes Mareque, Universidade de Vigo

Doctora en Ciencias Empresariales y profesora Titular en el Departamento de Economía Financiera y Contabilidad en la Facultad de Ciencias Empresariales y Turismo de la Universidade de Vigo. Sus publicaciones científicas se centran en dos líneas de investigación, la auditoría financiera y la contabilidad y en competencias transversales para la empleabilidad.

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Publicado

29-05-2023

Cómo citar

de Prada, Elena, y Mercedes Mareque. 2023. «La comunicación como vía para el desarrollo de la creatividad en la educación superior: Análisis a través de las prácticas externas en gestión de empresas». Revista Latina de Comunicación Social, n.º 81 (mayo):575-90. https://doi.org/10.4185/rlcs-2023-1995.

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Artículos de Investigación