Emociones y difusión de noticias sobre el cambio climático en redes sociales. Influencia de hábitos, actitudes previas y usos y gratificaciones en universitarios
DOI:
https://doi.org/10.4185/RLCS-2020-1425Palabras clave:
cambio climático; redes sociales; emociones; teoría de los usos y gratificaciones; hábitos de consumo informativoResumen
Introducción: Esta investigación analiza la influencia que ejercen las emociones a la hora de decidir si se comparten las noticias sobre el cambio climático en redes sociales. Se estudia la función moderadora de los hábitos mediáticos, las actitudes previas y los usos y gratificaciones en esa decisión. Metodología: Se remitió un cuestionario online a una muestra de estudiantes universitarios de distintas titulaciones y centros de la Comunidad de Madrid. Los datos obtenidos fueron tratados estadísticamente según los modelos de regresión lineal simple y múltiple, de regresión logística simple y múltiple, y de regresión ordinal simple y múltiple. Resultados: El miedo y la rabia influyen en que una noticia relativa al cambio climático se comparta o no. La búsqueda de información, el consumo de noticias y el grado de preocupación previa son factores que moderan esa influencia.
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