Communicating today beyond the mass media: the receiver as the protagonist

Abstract

The work presented here is the result of research initiated in the chairs of alternative communication and communication and education at the National University of La Plata, Argentina. Currently, the work is being carried out at the University of Valencia as part of the doctoral thesis project and the theoretical-practical research: "Communication, a tool for diagnosis and social action". This work is carried out jointly with Flora Galera Moreno.