Political persuasion: keys to improve communication between the political class and citizens in times of disaffection.

Abstract

Introduction: In the current context of significant changes in political communication and a growing citizen disaffection towards traditional leaders, the author of this review presents the book "Political persuasion: keys to improving communication between the political class and citizens in times of disaffection" by Roberto Rodríguez Andrés. The importance of this work is highlighted in understanding the current challenges in political communication and the need to address persuasion as a central element in this discipline. Methodology: The methodology used in the review involves a critical and analytical review of the content of Rodríguez Andrés' book. Rodríguez-Virgili evaluates the structure, arguments and evidence presented by the author, as well as its relevance in the current context of political communication. Furthermore, he contextualizes the work within the academic and professional landscape, identifying its possible contributions and limitations. Results and Discussion: The review highlights the academic rigor and expository clarity of Rodríguez Andrés' book, highlighting its multidisciplinary approach and its ability to integrate diverse theoretical and practical perspectives in the study of political persuasion. Key themes addressed in the work are discussed, such as the use of persuasive techniques by politicians, the influence of emotions in political discourse, and the importance of ethical and effective communication in times of polarization and disaffection. Conclusions: The review concludes that Rodríguez Andrés' book is a significant contribution to the field of political communication, both for academics and professionals. It highlights its relevance in understanding contemporary challenges in political communication and its ability to provide a solid and well-founded conceptual framework. Likewise, it highlights the importance of promoting political communication that encourages informed debate and civic engagement, in line with democratic principles.