"95% of professionals believe that in order to reach more clients it is enough to be on social networks."

So says journalist Alba Costa in her book La salud de tu marca (The health of your brand).

 

At a time when social networks are at their peak, it seems impossible to think that there are other ways to communicate and reach customers.

 

However, voices continue to be raised, such as those of journalist Alba Costa, who insists that: we are forgetting the most important part: creating a strategy that will lead us directly to positioning ourselves in their minds as the best option.

 

Reaching No. 1 in sales on Amazon in the Marketing category within 48 hours of its publication, the book invites us to build a communication strategy so that our brand is capable, not only of making an impact, but also of achieving what we are all after: gaining the trust of our customers.

 

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Alba Costa

Journalist and communications consultant for the health sector.

albacostacopywriting.com

@albacosta.comunicacion

Other readings recommendations: 

-Book: "Neurocomunicación y Neuromarketing. Nuevos escenarios y tendencias" by Ubaldo Cuesta, Almudena Barrientos-Báez y Victoria Cuesta Díaz.

- Book: "Ciudad Libertad" by Salvador Gómez Valdés.

- Book: “Diálogos Posdigitales” by Carmen Marta-Lazo and José Antonio Gabelas-Barroso.

- Book: “Giddens. Más allá de la Comunicación” by Almudena Barrientos-Báez and David Caldevilla-Domínguez.

 

*Rincón de Lectura de RLCS was created as part of a transfer activity of the CONCILIUM group (931.791) of the Complutense University of Madrid, "Validation of models of communication, neurocommunication, business, social networks and gender."