Lipdubs as a tool to conquer social influence. A study of four paradigmatic cases made in Quebec, USA, Catalonia and the Basque Country

Authors

DOI:

https://doi.org/10.4185/RLCS-2013-969

Keywords:

lipdub, viral culture, social movements, postmodernism, mass-media

Abstract

This article summarizes the principal conclusions of an investigation carried out by the author into lipdub as an instrument used in order to get more social influence. The analyzed lipdubs are the following: “I gotta feeling-UQAM”, performed by students of Communication in Quebec, (in early 2012, it was the most viewed lipdub on the Internet); “The Grand Rapids” (this lipdub holds the record for hits per day on the web); “Lipddub Indepèndencia” (it held the world record for the number of participants – 5,771) and, finally, “Lipdub Kukutza”, the most viewed lipdub in the Basque Country. This work claims that, at this time, a good lipdub can be a crucial tool for social movements in order to overcome the invisibility with which the mass-media often punishes any expression which challenges mainstream tendencies.

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Author Biography

Txema Ramírez de la Piscina Martínez, University of the País Vasco

Full Professor of University. Accredited in 2012 as Professor by ANECA (National Agency for Quality Assessment and Accreditation). Accredited in 2010 as full professor by the Basque Accreditation Agency (Unibasq). Head of the HGH Research Group officially recognized by the UPV/EHU (GIU 11/04) in 2011. Principal Investigator of a MINECO R&D project (CSO2011-23237). Graduated in Information Sciences in 1982. He worked as a journalist in different Basque media throughout the 80s. Professor of Journalism at the UPV /EHU since 1990. Doctor in Journalism since 1993. Author or co-author of more than a dozen scientific and popularization books. The last one published in 2013 on Multimedia Communication. Among his most outstanding publications are "Gabinetes de Comunicación" (1995) and "Al filo de la (in)comunicación" (2002). Member of IAMCR (International Association for Media and Communication Research) and AE-IC (Spanish Association of Communication Researchers).

 

Member of the Board of Directors of EITB, the Basque Public Television since 2013. Participant in numerous national and international conferences. Author or co-author of nearly 60 articles in scientific journals. Guest professor at the Universidad Autónoma de Querétaro (Mexico) in 2001. Collaborator in Basque media such as Berria and Euskalerria Irratia. Special Mention Award from the Cuban Ministry of Science for his participation in the Symposium of Social Communication in Santiago de Cuba in 1997. From 1994 to the present he has been or is PI Principal Investigator or participant in ten research projects on quality journalism, press and Basque conflict and audiovisual literacy of Basque adolescents. He has also cultivated other lines of research related to communication offices, training of spokespersons, journalism in Basque or alternative communication.

References

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Published

2013-01-08

How to Cite

Ramírez de la Piscina Martínez, T. . (2013). Lipdubs as a tool to conquer social influence. A study of four paradigmatic cases made in Quebec, USA, Catalonia and the Basque Country. Revista Latina De Comunicación Social, (68), 55–88. https://doi.org/10.4185/RLCS-2013-969

Issue

No. 68 (2013)

Section

Miscellaneous
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