Camino de Santiago y Xacobeo 2010 en los portales turísticos de las Comunidades Autónomas

Mª-Dolores  Fernández Poyatos; Ainhoa Aguirregoitia Martínez; Belén  Boix Martínez

doi:10.4185/RLCS-067-946-023-046

Authors

Mª-Dolores Fernández Poyatos University of Alicante https://orcid.org/0000-0002-5771-3306
Ainhoa Aguirregoitia Martínez University of Alicante https://orcid.org/0000-0003-3392-3656
Belén Boix Martínez University of Alicante

DOI:

https://doi.org/10.4185/RLCS-067-946-023-046

Keywords:

The Way of Saint James, Xacobeo, communication, website, autonomous regions

Abstract

This article analyses all tourist websites from the autonomous regions of Spain where the routes of the Way of Saint James go through. Considering that both the Way of Saint James and Xacobeo 2010 are important tourist opportunities for these autonomous regions, the main objective of this investigation is to determine the treatment they have given to them on their websites; for this purpose, two points have been taken into account, firstly, the quality of the websites themselves and, secondly, to verify that the autonomous regions have considered the Way of Saint James and Xacobeo 2010 as a tourist promotion for their own regions. All through the investigation, bibliography has been revised, concepts have been defined; the variables that measure the parameters of a website quality control have been chosen and an analysis of tourist websites contents and design has been done. In conclusion, the Galician website is the one which has more information about the Way of Saint James and Xacobeo 2010. The remaining regions offer on their websites vague information about the Way of Saint James and Xacobeo 2010, which differs from one website to another. Due to the significance of the tourist event Xacobeo 2010 and the importance of Internet as a media of communication, the objective of the group of investigators is to do new analyses of the institutional websites once the year 2010 has finished.

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Author Biographies

Mª-Dolores Fernández Poyatos, University of Alicante

Maria-Dolores Fernández is associate professor at the University of Alicante. She holds a bachelor’s degree and a doctoral degree in Geography and History from the University of Alicante. Her doctoral thesis was entitled “Origins and evolution of advertising in Spain. 1880-1936”. She also holds a bachelor’s degree in Hispanic Philology from the same university.

Since 2000, she teaches at the University of Alicante on the subjects of Advertising Language; Production of Advertising Texts; Strategies of Advertising Communication; Analysis and expression in written communication and information; History of Advertising; and Advertising and Tourism.

She has participated, since 2003, in various research projects, and is author and co-author of various publications and papers presented in national and international congresses. From May 2007 to April 2009, she was the Secretary of the Department of Communication and Social Psychology of the University of Alicante. She is responsible for the teaching of “Advertising communication strategies”; “Advertising and Tourism”; and “Advertising Language”.
Her research focused on the tourism communication, the history of advertising, and the field of institutional communication strategies.

Ainhoa Aguirregoitia Martínez, University of Alicante

Ainhoa Aguirregoitia-Martinez holds a bachelor’s degree in Advertising and Public Relations from the University of Alicante (2009). She received a special recognition for her academic results obtained during the internship programme of the Faculty of Economic and Business Sciences (academic year 2008-2009). She currently works as socio-cultural monitor in the social work of Caja Mediterraneo.

She also works as a cultural manager for the private company Showtime Comunicación in the city of Alicante.

Belén Boix Martínez, University of Alicante

Bethlehem Boix-Martínez holds a bachelor’s degree in Advertising and Public Relations from the University of Alicante (2009). She received a special recognition for her academic results obtained during the internship programme of the Faculty of Economic and Business Sciences (academic year 2008-2009).

In 2009 she worked as research fellow in the marketing department of Levantina y Asociados de Minerales, as part of the Initiatives for Employment of the University of Alicante.

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