Influence of the agenda and framing study in the electoral framework of the Procés of Catalonia

Authors

DOI:

https://doi.org/10.4185/RLCS-2020-1415

Keywords:

Procés of Catalonia; political influencers; agenda setting; framing; Twitter; CIS

Abstract

Introduction: Moments of convulsion and change define the Catalan political context. The issue of independence monopolises the media coverage of Spain and the Centre for Sociological Research (CIS) notes an unprecedented increase in citizen concern (2017). Methodology: The hybridisation between agendas (political, media and public) is analysed on the basis of a specific sample of 526 tweets of candidates for independence and constitutionalism, 107 press covers and 4 CIS reports, in order to ascertain the equivalence of issues and the effects on the population. Results: The issue of Catalonia is the main topic on Twitter, on the press covers and 29% of Spaniards, places it as the first problem in the polls. At the same time, the frame of conflict is at the heart of the discourse. Discussion and conclusions: The projection of the digital political agenda in the agenda setting is confirmed, as well as the influence on the decision and priority of matters of public interest, recorded in population polls. This effect is particularly acute in situations of political conflict linked to Catalonia's Independence Process.

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Author Biographies

Concha Pérez Curiel, Lecturer. Journalism II Department. University of Seville. Spain

Ph.D. from the University of Seville, Concha Pérez Curiel is a lecturer of Political Journalism in Degree in Journalism and she manages the Master of Communication and Fashion and teaches in the Master of Institutional and Political Communication and in the Master of European Studies of the University of Seville. She belongs to the Communication & Social Sciences research group (SEJ-619) and participates in the research project CSO2017-88620-P, funded by the Ministry of Science, Innovation and Universities of the Government of Spain and in the Project "Cyberattacks and sovereignty: the new challenge of the international order" (Operational Programme FEDER Andalucía 2014-2020). She has been a visiting researcher at leading international universities such as Central Saint Martins in London, Sacro Cuore and E-Campus (Milan) and Porto (Portugal) and national universities such as the Complutense University of Madrid or the University of the Basque Country. She works on political communication, influence and transfer of agendas, new digital narratives and effects on the media and users. It has been published in scientific journals such as Communication and Society, El profesional de la información, Estudios sobre el Mensaje Periodístico and Prisma Social, among others.

Gloria Jiménez Marín, Senior Lecturer. Audiovisual Communication and Advertising Department. University of Seville. Spain

Ph.D. in Communication, she has a Degree in Journalism and a Degree in Advertising and Public Relations from the University of Seville. She is a senior lecturer at the Faculty of Communication at the same university, as well as collaborates at the Universitat Oberta de Catalunya. She has been a lecturer at the University of Cadiz (SP), at the University of Huelva (SP) and at the University of Wales (UK). She has also been a guest lecturer at the University of California Berkeley (USA), at the Universitat Pompeu Fabra (SP) and at the Universidad Complutense de Madrid (SP). She is the author of several books on communication, author of more than 40 communications to congresses and more than 35 scientific articles, and director of several doctoral theses. She is the editor of the international scientific journal IROCAMM - International Review Of Communication and Marketing Mix and has also been president, member and scientific committee of several congresses, symposia and scientific conferences. She es a reviewer of several scientific publications, at an international level, of marketing and communication. She is a member of the Advertising Academy and director of the SEJ-624 International Research of Communication and Marketing Mix.  From a professional point of view, she has worked in several media (radio and press), in advertising agencies and in communication departments of various companies.

Irene García Medina, Professor of Marketing at Glasgow Caledonian University. Glasgow. United Kingdom

Irene has a Degree in Information Sciences from the Complutense University of Madrid, and a PhD in Marketing from the University of Sophia Antipolis (France), as well as a PhD in International Relations from the University of Vienna (Austria). As a lecturer, Irene has previously taught undergraduate and graduate-level classes in the area of marketing at the University of Madeira (Portugal), at the University of Vic (SP) and at the Pompeu Fabra University in Barcelona (SP). Regarding her professional career, she has worked, among others, as Marketing Director in the French company VTDIM, as consultant for the Portuguese Chamber of Commerce or as Head of Communication and Promotion of CORDIS (European Commission). Irene has given conferences, seminars, and workshops in the area of marketing and advertising in several countries, in addition to publishing numerous articles and books on the subject. Her main research interests are in mobile marketing, digital marketing, digital communication, social networks, and e-branding.

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Published

2020-02-26

How to Cite

Pérez Curiel, C., Jiménez Marín, G. ., & García Medina, I. . (2020). Influence of the agenda and framing study in the electoral framework of the Procés of Catalonia. Revista Latina de Comunicación Social, (75), 27–51. https://doi.org/10.4185/RLCS-2020-1415

Issue

No. 75 (2020)

Section

Miscellaneous
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