Influence of the agenda and framing study in the electoral framework of the Procés of Catalonia

Authors

DOI:

https://doi.org/10.4185/RLCS-2020-1415

Keywords:

Procés of Catalonia; political influencers; agenda setting; framing; Twitter; CIS

Abstract

Introduction: Moments of convulsion and change define the Catalan political context. The issue of independence monopolises the media coverage of Spain and the Centre for Sociological Research (CIS) notes an unprecedented increase in citizen concern (2017). Methodology: The hybridisation between agendas (political, media and public) is analysed on the basis of a specific sample of 526 tweets of candidates for independence and constitutionalism, 107 press covers and 4 CIS reports, in order to ascertain the equivalence of issues and the effects on the population. Results: The issue of Catalonia is the main topic on Twitter, on the press covers and 29% of Spaniards, places it as the first problem in the polls. At the same time, the frame of conflict is at the heart of the discourse. Discussion and conclusions: The projection of the digital political agenda in the agenda setting is confirmed, as well as the influence on the decision and priority of matters of public interest, recorded in population polls. This effect is particularly acute in situations of political conflict linked to Catalonia's Independence Process.

Downloads

Download data is not yet available.

Author Biographies

Concha Pérez Curiel, Lecturer. Journalism II Department. University of Seville. Spain

Ph.D. from the University of Seville, Concha Pérez Curiel is a lecturer of Political Journalism in Degree in Journalism and she manages the Master of Communication and Fashion and teaches in the Master of Institutional and Political Communication and in the Master of European Studies of the University of Seville. She belongs to the Communication & Social Sciences research group (SEJ-619) and participates in the research project CSO2017-88620-P, funded by the Ministry of Science, Innovation and Universities of the Government of Spain and in the Project "Cyberattacks and sovereignty: the new challenge of the international order" (Operational Programme FEDER Andalucía 2014-2020). She has been a visiting researcher at leading international universities such as Central Saint Martins in London, Sacro Cuore and E-Campus (Milan) and Porto (Portugal) and national universities such as the Complutense University of Madrid or the University of the Basque Country. She works on political communication, influence and transfer of agendas, new digital narratives and effects on the media and users. It has been published in scientific journals such as Communication and Society, El profesional de la información, Estudios sobre el Mensaje Periodístico and Prisma Social, among others.

Gloria Jiménez Marín, Senior Lecturer. Audiovisual Communication and Advertising Department. University of Seville. Spain

Ph.D. in Communication, she has a Degree in Journalism and a Degree in Advertising and Public Relations from the University of Seville. She is a senior lecturer at the Faculty of Communication at the same university, as well as collaborates at the Universitat Oberta de Catalunya. She has been a lecturer at the University of Cadiz (SP), at the University of Huelva (SP) and at the University of Wales (UK). She has also been a guest lecturer at the University of California Berkeley (USA), at the Universitat Pompeu Fabra (SP) and at the Universidad Complutense de Madrid (SP). She is the author of several books on communication, author of more than 40 communications to congresses and more than 35 scientific articles, and director of several doctoral theses. She is the editor of the international scientific journal IROCAMM - International Review Of Communication and Marketing Mix and has also been president, member and scientific committee of several congresses, symposia and scientific conferences. She es a reviewer of several scientific publications, at an international level, of marketing and communication. She is a member of the Advertising Academy and director of the SEJ-624 International Research of Communication and Marketing Mix.  From a professional point of view, she has worked in several media (radio and press), in advertising agencies and in communication departments of various companies.

Irene García Medina, Professor of Marketing at Glasgow Caledonian University. Glasgow. United Kingdom

Irene has a Degree in Information Sciences from the Complutense University of Madrid, and a PhD in Marketing from the University of Sophia Antipolis (France), as well as a PhD in International Relations from the University of Vienna (Austria). As a lecturer, Irene has previously taught undergraduate and graduate-level classes in the area of marketing at the University of Madeira (Portugal), at the University of Vic (SP) and at the Pompeu Fabra University in Barcelona (SP). Regarding her professional career, she has worked, among others, as Marketing Director in the French company VTDIM, as consultant for the Portuguese Chamber of Commerce or as Head of Communication and Promotion of CORDIS (European Commission). Irene has given conferences, seminars, and workshops in the area of marketing and advertising in several countries, in addition to publishing numerous articles and books on the subject. Her main research interests are in mobile marketing, digital marketing, digital communication, social networks, and e-branding.

References

Adamic, L. & Glance, N. (2005). The political blogosphere and the 2004 presidential election. http://goo.gl/XhkSIO.

Anduiza, E. y Bosch, A. (2004). Comportamiento político y electoral. Ariel Ciencia Política.

Aruguete, N. (2017). The agenda setting hypothesis in the new media environment. Comunicación y Sociedad, 28, 35-58.

Atwater, T. & Fico, F. (1986). Source reliance and use in reporting state government: A study of print and broadcast practices. Newspaper Research Journal, 8, 53–61.

Benkler, Y. (2015). La riqueza de las redes: cómo la producción social transforma los mercados y la libertad. Icaria.

Bermúdez, P. y Gallegos, A. (2011). Las teorías de la interacción social en los estudios sociológicos. http://goo.gl/bH7qI1

Bouza, F. (2006). La influencia de los medios de comunicación en la opinión pública. [Tesis Doctoral]. Universidad de La Coruña, España.

Carrasco-Polaino, R. Villar Cirujano, E. y Tejedor Fuentes, L. (2018). Twitter como herramienta de comunicación política en el contexto del referéndum independentista catalán: asociaciones ciudadanas frente a instituciones públicas. Icono 14, 16(1), 64-85. https://doi.org/10.7195/ri14.v16i1.1134

Campos-Domínguez, E. (2017). Twitter y la comunicación política. El profesional de la información, 26(5), 785-793. https://doi.org/10.3145/epi.2017.sep.01

Casero-Ripollés, A, (2015). Estrategias y prácticas comunicativas del activismo político en las redes sociales. Historia Y Comunicación Social, 20(2), 533–548.

Castells, M. (2012). Redes de indignación y esperanza: los movimientos sociales en la era de Internet. Alianza Editorial.

Castells, M. (2009). Comunicación y poder. Alianza editorial.

Centre d’Estudis d’Opinió (2017). Baròmetre d’Opinió Política. 2a ornada 2017 - REO 857. https://goo.gl/CJVNJs

Chadwick, A. (2013). The Hybrid Media System, Politics and Power. Oxford University Press.

Cohen, B. (1993). The Press and Foreign Policy. University of California.

Corominas, O. (2017). The struggle for the story in political discutes. The case of the 9N participation process. El professional de la información, 26(5), 884-893.

D’Adamo, O., García Beaudoux, V. y Freidenberg, F. (2007). Medios de comunicación y opinión pública. McGraw-Hill.

Dader, J. L. y Campos-Domínguez, E. (2017). La búsqueda digital del voto. Cibercampañas electorales en España 2015-16. Tirant lo Blanch.

Entman, R.M. (2007). Framing Bias: Media in the Distribution of Power. Journal of Communication, 57, 163-173.

Fernández, J. D., Hernández-Santaolalla, V. y Sanz-Marcos, P. (2018). Influencers, marca personal e ideología política en Twitter. Cuadernos.info, 42, 19-37. https://doi.org/10.7764/cdi.42.1348

Flick, U. (2004). Introducción a la investigación cualitativa. Morata.

Gurevitch, M, & Blumler, J. (1999). Political Communication Systems and democratic values, en J Lichtemberg (edit.). Democracy and the mass media. Cambridge University Press.

Hallin, C. & Mancini, P. (2004). Comparing media systems. Three models of media and politics. Cambridge University Press.

Hjarvard, S. (2013). The mediatization of culture and society. Routledge.

Holton, A. E., Baek, K., Coddington, M. & Yaschur, C. (2014). Seeking and sharing motivations for linking on Twitter. Communication Research Reports, 31(1), 33-40.

Howard, P.N. & Hussain, M.M. (2013). Democracy's fourth wave? Digital media and the Arab Spring. Oxford University Press.

Iyengar, S. & Simon, A. (1993). News coverage of the gulf crisis and public opinion: a study of agenda-setting, priming, and framing”. Communication Research, 20, 365- 383.

Jenkins, H. (2008). Convergence Culture. La cultura de la convergencia en los medios de comunicación. Paidós.

Kinder, D. R, (2007). Curmudgeonly advice. Journal of Communication, 57, 155-162.

Krippendorff, K. (2004). Content analysis. Sage.

Labrecque, L. Markos, E. & Milne, G. (2011). Online personal branding: Processes, challenges, and implications. Journal of Interactive Marketing, 25(1), 37-50. https://doi.org/10.1016/j.intmar.2010.09.002

Lazares, C. (1996). La teoría de las redes sociales. Papers, 48, 103-126.

López-García, G. (2016). ‘New’ vs ‘old’ leaderships: The campaign of Spanish general elections 2015 on Twitter. Comunicacion y sociedad, 29(3), 149-168. https://doi.org/10.15581/003.29.3.149-168

López-Meri, A. Marcos-García, S. & CaseroRipollés, A. (2017). What do politicians do on Twitter? Functions and communication strategies in the Spanish electoral campaing of 2016. El profesional de la información, 26(5), 795-804. https://doi.org/10.3145/epi.2017.sep.02

López-Rabadán, P. y Casero-Ripollés, A. (2012). La evolución de la agenda mediática española (1980-2010). Un análisis longitudinal de la portada de la prensa de referencia. Revista Latina de Comunicación Social, 67, 470-493.

Mancera Rueda, A. y Helfrich, U. (2014). La crisis en 140 caracteres: el discurso propagandístico en la red social Twitter. Cultura, Lenguaje y Representación, 12, 59–86. https://doi.org/10.6035/CLR.2014.12.4

McCombs, M. y Evatt, D. (1995). Los temas y los aspectos: explorando una nueva dimensión de la Agenda-setting. Comunicación y Sociedad, 8(1), 7- 32.

McCombs, M. (2005). Look at Agenda Setting: past, present and future. Journalism Studies, 6(4), 543-557.

McQuail, D. (1992). La acción de los medios, los medios de comunicación y el interés público. Amorrortu.

Marín, J. A. y Zamora, R. (2014). Aproximación integradora en la investigación sobre la teoría del framing desde su condición multiparadigmática. Disertaciones: Anuario electrónico de estudios en Comunicación Social 7(1).

Mazaira-Castro, A., Rúas-Araújo, J. & Puentes-Rivera, I. (2019). Fact-Checking en los debates electorales televisados de las elecciones generales de 2015 y 2016. Revista Latina de Comunicación Social, 74, 748 - 766. https://doi.org/10.4185/RLCS-2019-1355

Meraz, S. (2011). Using time series analysis to measure intermedia agenda-setting influence in traditional media and political blog networks. Journalism & Mass Communication Quarterly, 88(1), 176-194. https://doi.org/10.1177/107769901108800110

Montoya, P. & Vandehey, T. (2009). The Brand called you. Create a personal branding that wins attention and grows your business. McGraw-Hill.

Norris, P. (2001). Digital divide? Civic engagement, information poverty and the internet worldwide. Cambridge University Press.

Oller, M. (2014). The triangle formed by framing, agenda-setting and metacoverage. Disertaciones: Anuario electrónico de estudios en Comunicación Social 7(1).

Pérez-Curiel, C. y García-Gordillo, M. (2018). Política de influencia y tendencia fake en Twitter. Efectos postelectorales (21D) en el marco del Procés en Cataluña. El profesional de la información, 27(5), 1030-1040.

Pérez-Curiel, C. y Limón Naharro, P. (2019). Influencers de la Política. Estudio de la marca personal de Donald Trump en Twitter y efectos en medios y usuarios. Communication & Society, 32(1), 57-76.

Reese, S. D. (2007). The framing project: A bridging model for media research revisited. Journal of Communication, 57(1), 148-154. https://doi.org/10.1111/j.1460-2466.2006.00334.x

Reese, S. D. (1989). Inter-Media Influence and the Drug Issue: Converging on Cocaine. Communication Campaignsabout Drugs: Government, Media, and the Public, 5, 29-46.

Rodríguez, R. y Bouza, F. (2007). Cambios en las agendas y cambios en la Comunicación Política: encuadres (frames) y agendas. II Congreso de Comunicación Política. Universidad Complutense de Madrid.

Rodríguez, R. y Castromil, A.R. (2010). La circulación social de los encuadres periodísticos en tiempo de campaña electoral: Transmisión, influencia y atribución de responsabilidad. Revista de Estudios de Comunicación, ZER, 15(29), 193-212.

Sádaba, T. (2008). Framing: el encuadre de las noticias. El binomio terrorismo-medios. La Crujía.

Sádaba, T. y Rodríguez Virgili, J. (2007). La construcción de la agenda de los medios. El debate del estatut en la prensa española. Ámbitos. Revista Internacional de Comunicación, 16, 187-211.

Sampedro, V. (2014). El cuarto poder en red: por un periodismo (de código) libre. Icaria.

Sánchez-Medero, R. (2016). Comunicación política: Nuevas dinámicas y ciudadanía permanente. Tecnos.

Sanmartín, A. (2007). El poder del cuarto poder: la influencia del marketing político en las democracias modernas. ECA: Estudios centroamericanos.

Scheufele, D. A. & Tewksbury, D. (2007). Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models. Journal of Communication, Vol. 57, pp. 9-20.

Scolari, C. (2008). Hipermediaciones. Elementos para una teoría de la comunicación digital interactiva. Gedisa.

Scott, D. T. (2005). Tempests of the blogosphere: Presidential campaign stories that failed to ignite mainstream media. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.537.4209&rep=rep1&type=pdf.

Soengas, X. & Assif, M. (2017). Cyberactivisim in the Process of Political and Social Change in Arab Countries. Comunicar, 53, 49-57. https://doi.org/10.3916/C53-2017-05

Soroka, S., Lawlor, A., Farnsworth, S. & Young, L. (2012). Mass Media and Policymaking, en E Araral, S Fritzen, M Howlett, M Ramesh y X Wu (Eds.). Routledge Handbook of Public Policy, 1-15. Routledge.

Sung-Tae, K. & Young-hwan, L. (2007). New functions of Internet mediated agenda-setting: Korea. Journalism review, 1(2), 3-29.

Uriarte, E. (2010). Los medios de comunicación de masas y la opinión pública, en E. Uriarte (autor) y J. J. Linz (Col.), Introducción a la Ciencia Política (pp. 345-367). Tecnos.

Valera, L. (2014). Agenda building y frame promotion en la campaña electoral de 2011: La circulación del discurso entre partidos, medios y ciudadanos. [Doctoral dissertation]. University of Valencia, Spain. https://www.educacion.gob.es/teseo/imprimirFicheroTesis.do?fichero=51949.

Wallsten, K. (2007). Agenda setting and the blogos- phere: An analysis of the relationship between mainstream media and political blogs. Review of policy research, 24(6), 567-587. http://doi.org/10.1111/j.1541-1338.2007.00300.x

Weaver, D. H. (2007). Thoughts on agenda setting, framing, and priming. Journal of communication 57(1), 142-147.

Wimmer, D, y Dominick, J. R. (1996). La investigación científica de los medios de comunicación. Una introducción a sus métodos. Bosch.

Wintersieck, A. (2017). Impact of Fact-Checking During Electoral Debates. American Politics Research, 45(2), 304-331.

Downloads

Published

2020-02-26

How to Cite

Pérez Curiel, C., Jiménez Marín, G. ., & García Medina, I. . (2020). Influence of the agenda and framing study in the electoral framework of the Procés of Catalonia. Revista Latina De Comunicación Social, (75), 27–51. https://doi.org/10.4185/RLCS-2020-1415

Issue

No. 75 (2020)

Section

Miscellaneous
Crossref
Scopus
Google Scholar
Europe PMC

Most read articles by the same author(s)