Radiografía de la radio en España

Emma Rodero Antón; Chelo  Sánchez Serrano

doi:10.4185/RLCS-2007-740

Authors

Emma Rodero Antón Pompeu Fabra University https://orcid.org/0000-0003-0948-3400
Chelo Sánchez Serrano Pontifical University of Salamanca, UPSA

DOI:

https://doi.org/10.4185/RLCS-2007-740

Keywords:

Radio, Future, Renovation, Creativity, Investigation, Crisis, Technology, Programming, Contents, Formats, Advertising, Thematic, audience, specialized

Abstract

In its eighty years of existence, radio has been always characterized to adapt to the social, cultural and technological transformations. Thus it has been until this moment. Nevertheless, some years ago, the authors and professionals of this medium have been detecting a stagnation that affects to its structure. At a time in continuous technological evolution, radio demands a deep transformation. For that reason, from the conviction of which the future radio, public and commercial, will necessarily have to renew itself, in this paper we establish ten problems and their possible solutions to the radio crisis in order to draw an x-ray of radio in Spain. Radio has future, but it is necessary to work actively by it. That the radio continues being part of sound of our life, it will depend on the work of all: companies, advertisers, professionals, students, investigators and listeners.

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Author Biographies

Emma Rodero Antón, Pompeu Fabra University

Emma Rodero Antón has a doctorate in Information Sciences from the Pontifical University of Salamanca, with the qualification of Outstanding Cum Laude and Extraordinary Doctorate Award.

Until 2007, she has been a tenured professor of Radio Production in the Audiovisual Communication degree of the Pontifical University of Salamanca, in whose Faculty of Communication he has taught the subjects "Radio Production and Production", "Audiovisual Locution" and "Radio Narrative". Since the 2007-2008 academic year, she has been a professor at the Faculty of Social Sciences and Communication of the Pompeu Fabra University, UPF, Barcelona.Has completed the Postgraduate Specialist in Voice Pathology at the University of Alcalá de Henares and the Institute of Sciences His teaching and research activity focuses on radio and especially on radio narrative (radio fiction) and locution, the subject of his doctoral thesis, on which he has taught various courses and undertaken various investigations. At the Pontifical University, she has directed the University Postgraduate Course in Audiovisual Locution for four years, and is the author of several works and articles on audiovisual media, among which the following stand out: Radio production (Cátedra, 2005), The take a take dubbing process (UPSA, 2005), The radio that convinces. Manual for creatives and advertising broadcasters (Ariel, 2004), Radio locution (Official Institute of Spanish Radio Television and Pontifical University, 2003), Practical manual for the preparation of interviews and reports on the radio (Cervantes, 2001) and Radio information in Castilla y León: Analysis of regional news programs (Junta de Castilla y León, 1997) .

She has been director, editor and broadcaster of the news program Hora 14, on Radio Salamanca-Cadena Ser, as well as editor and broadcaster on Antena 3 Radio y Cadena To be –national broadcast– and collaborator for the COPE Network and Salamanca Television. She has also received awards and recognitions for various radio fiction productions.

Currently she combines teaching and research work with professional tasks of advertising in various media, agencies and audiovisual production companies.

Published articles: La radio en España

Chelo Sánchez Serrano , Pontifical University of Salamanca, UPSA

Chelo Sánchez is a journalist. Doctor in Information Sciences, since 1995 she has belonged to the teaching staff of the Faculty of Communication of the Pontifical University of Salamanca (UPSA).

She has also taught at the University of Salamanca, University of Experience and International University of Andalusia. She is currently Vice Dean of Students of the Faculty of Communication of the UPS A.

Chelo Sánchez has been Director of Communication of Salamanca 2002 European City of Culture

Her work in the media has been developed mainly in the radio: RNE (Salamanca) , Radio Salamanca (SER), Radio Madrid (SER) and Radio Mallorca (SER).

She was the first deputy director of the weekly Tribuna Universitaria. She is the author of the book Las tertulias de la radio. The public square of the 90s (Ediciones Universidad Pontificia de Salamanca) and co-author of the books Journalism without information (Tecnos) and Writing for journalists: opine and argue (Editorial Universitas), as well as articles in the press and specialized magazines.

Published articles:

Radio in Spain

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