Effects of globalization and the new world order. Tradition, consumption and imbalances in mediated societies

Authors

  • Roberto Von Sprecher National University of Cordoba
  • María Rosa Di Santo National University of La Rioja

DOI:

https://doi.org/10.4185/RLCS-1999/10

Keywords:

La Rioja, Argentina, Globalization, New technologies, Media consumption

Abstract

Globalization is one of the words most used today in all languages, but it is not a new phenomenon as several contemporary authors have well demonstrated. John B. Thompson (2) distinguishes that globalization that is synonymous with terms such as internationalization and transnationalization when the meaning is "the phenomenon of connection"; of current globalization understood as "the expansion of activities beyond the limits of each national state in particular."

The difference is not small. The connection already existed in the Roman Empire and, to cite cases closer in time, in the development and rise of imperialism in the 19th century in the heat of trade between central and peripheral countries. But the phenomenon we currently call globalization has other characteristics. Basically we are talking about globalization according to Thompson "only when the growth of interconnections allows the systematic and reciprocal conversion to some degree of different regions and localities, and only when the scope of these interconnections is effectively global."

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Author Biographies

Roberto Von Sprecher, National University of Cordoba

University Lecturer and Researcher. Researcher and Team Leader at the School of Information Sciences of the National University of Cordoba. Professor of Sociological Theories I (The Classics) and of the Seminar on Sociology of the Realist Comic Strip at the School of Information Sciences and of Communication, Social Work and Contemporary Social Theories at the School of Social Work, both schools of the National University of Cordoba, Argentina.

María Rosa Di Santo, National University of La Rioja

Project co-director. Degree in Social Communication. JTP in the chairs of Social Communication; Research Methodology in Social Sciences and Social Communication Research Workshop at the National University of La Rioja. She is pursuing a Master's Degree in Social Sciences with an orientation in Communication from FLACSO-Faculty of Social Sciences of the National University of San Juan. Despite the optimistic prospects that rely on the re-signification implied by the localized reception of global messages, it is possible that in societies with a strong traditional roots subjected to a process that we have called "sudden mediatization" -the entry and massive consumption of media in a period of less than a generation- the normal cleavage deepens at the age level. This means that while children and young people adapt quickly to the new landscape, those over 35 years of age seek answers to the present in the past. It also seems to condition a return to the private sphere to the detriment of the real public space as a place tinged with suspicions that, among young people, provokes indifference and seems to promote searches in virtual spaces, while the elderly are locked up between suspicion and bewilderment. Within the framework of a new globalized world order and the localized consumption of media messages, the qualitative research work that we are carrying out on the population of the city of La Rioja since 1996 was taken as a basis, both from a diachronic and synchronous perspective through in-depth interviews with people over 60 years of age and family groups, whose parents are between 35 and 50 years old. The question that arises is how much of Argentina and Latin America can be reflected in this move from the traditional to the media that, in La Rioja, moves without replacing individual and collective values, customs and frames of reference.

References

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Published

1999-01-10

How to Cite

Von Sprecher, R., & Di Santo, M. R. . (1999). Effects of globalization and the new world order. Tradition, consumption and imbalances in mediated societies . Revista Latina De Comunicación Social, (54), 75–87. https://doi.org/10.4185/RLCS-1999/10

Issue

No. 54 (1999)

Section

Miscellaneous

License

Copyright (c) 2022 Roberto Von Sprecher, María Rosa Di Santo

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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