The Credibility of Social Media and Ethical Implications for Young People

Authors

DOI:

https://doi.org/10.4185/RLCS-2021-1512

Keywords:

social media; trust on information; youth; media credibility.

Abstract

Introduction: social networks are scenarios overload with information, tutorial, recommendations, jokes, advertising, fake news, and other contents which do not always reach the desirable quality standards in mass media. Learning to handle in this environment is essential to maintain a critical and informed citizenship, particularly among the youngest. This research focuses on the opinion about the content that circulates on social networks and the credibility and trust generated. Methodology: a correlational study is run with 935 participants between 18 and 25 years old selected by snowball process that filled an on-line questionnaire. An exploratory factor analysis identifies four dimensions that assess the implications of social media. Results and Discussion: those who are more identified with the controversial vision and lack of objectivity of social media show a higher level of trust in the sources of information on the Internet and lower trust levels in the news that appears in the profile feed. Sharing the vision of the social media as an alternative channel to be informed is associated with giving greater confidence to the news content of social media, to the recommendations of unknown users and influencers. Conclusions: young people have a vision of the implication of social media that reflects some of the problems that have arisen in this space of interaction. The recommendation is to maintain a critical attitude towards the social media content.

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Author Biographies

Belinda De Frutos Torres, Universidad de Valladolid

University Professor at the Universidad de Valladolid. Doctor in Psychology from the Universidad Autónoma de Madrid in the Department of Social Psychology and Methodology, she teaches in the degree in Advertising and Public Relations (Faculty of Social, Legal, and Communication Sciences). Previously she worked at the Universidad San Pablo CEU and IE University. Specialized in mass media and its advertising use, her research is focused on digital skills, interactive media: connectivity, and social networks in minors and young people. She has 2 six-year research periods recognized by CNEAI (last one 2012-2018).

Ana Pastor Rodríguez, Universidad de Valladolid

Associate professor at the Universidad de Valladolid in the degree in Advertising and Public Relations (Faculty of Social, Legal, and Communication Sciences). She has a Bachelor’s Degree in Advertising and Public Relations and is a Graduate in Primary Education Teacher. She has previously developed her professional work in media agencies, working for advertisers such as Vodafone, Unilever, Chanel, Pfizer, or Pascual, among others. She is currently a doctoral student at the Universidad de Valladolid and her research area is social networks and advertising.

Rocío Cruz-Díaz, Universidad Pablo de Olavide

Associate Professor at the Universidad Pablo de Olavide, Seville. She has a doctorate in Pedagogy from the Universidad de Sevilla. She has a degree in Psychology and Education Sciences, she develops her work in the Department of Education and Social Psychology, teaching undergraduate and double degrees in Social Education, Social Work, Sociology, and Political Sciences. She completes her professional career as a member of the Department of Education at the Universidad de Huelva. She addresses lines of research close to media literacy and competence and active and healthy aging. She is currently the Academic Director of the PUMs Open Classroom for the Elderly at Universidad Pablo de Olavide.

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Published

2021-07-27

How to Cite

De Frutos Torres, B., Pastor Rodríguez, A. ., & Cruz-Díaz, R. (2021). The Credibility of Social Media and Ethical Implications for Young People. Revista Latina de Comunicación Social, (79), 51–68. https://doi.org/10.4185/RLCS-2021-1512

Issue

Section

Social networks, millenials and centennials: usage and content consumption habit

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