Análisis de la cobertura y del discurso de los Objetivos de Desarrollo Sostenible y la Agenda 2030 en la prensa digital española (2015-2022)

Alberto E. Lopez-Carrion; Myriam Marti-Sanchez

doi:10.4185/rlcs-2024-2057

Authors

Alberto E. Lopez-Carrion University of València https://orcid.org/0000-0002-9548-2991
Myriam Marti-Sanchez ESIC University https://orcid.org/0000-0003-4344-4464

DOI:

https://doi.org/10.4185/rlcs-2024-2057

Keywords:

SDGs, 2030 Agenda, UN, Digital media, Coverage, Discourse, Semantic analysis

Abstract

Introduction: This research offers a longitudinal view of the coverage, as well as the main characteristics of the discourse on the SDGs and the United Nations 2030 Agenda, after analysing the ten digital newspapers with the highest readership in Spain. Methodology: A quantitative and descriptive approach of the news items that mention this topic was carried out, followed by an interpretative analysis of the content of the full texts and, finally, a semantic analysis and text mining. Results: It is observed that the number of news items mentioning this issue has increased by more than 1000%, setting 2020 as a turning point from which the coverage of this issue has become generalised in the media agenda. Despite this increase, news content featuring the SDGs and the 2030 Agenda has been decreasing to minimum levels. In terms of discourse, the results reveal that the terms most associated with 'SDG_2030Agenda' are 'UN', 'government', 'policies' and 'country'. The first three also appear in the associative analysis. In addition, four thematic groups are identified with terms that relate to: 'Global issues', 'UN', 'Institutional' and 'SDG Goals and Targets' Discussion: The data show that, despite the increase in the number of news items, the prominence of this initiative has been inversely proportional. Conclusions: Content about the UN plan gives greater prominence to compliance by governments and institutions than to the content of the goals themselves.

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Author Biographies

Alberto E. Lopez-Carrion, University of València

Communication professional, teacher and researcher. He has the Bachelor's Degree in Journalism and in Advertising & Public Relations, and he also holds a University Master's Degree in New Trends and Innovation Processes in Communication, specialising in Strategic Communication Management. He is currently pursuing a PhD in Communication and Interculturality at the University of Valencia, researching on the communication of the Sustainable Development Goals (SDG) and the 2030 Agenda.

Regarding her professional career, he has more than ten years of experience managing communication departments and press offices, both nationally and internationally. In addition, he has collaborated with various written media and as Associate Teacher in the University of Valencia.

Myriam Marti-Sanchez, ESIC University

Researcher at ESIC University, undergraduate and postgraduate lecturer and academic coordinator at ESIC Business & Marketing School. She holds a degree in Information Sciences (Journalism) from CEU-San Pablo (1998); a PhD in Communication from the UV (2010) and a Master's degree in Digital Marketing from ESIC (2021). Accredited by ANECA in the positions of Assistant Professor-Doctor, in 2019; Associate Professor-Doctor and Private University Professor in 2020. She has a six-year research period (2015-2020). She is a member of the ScienceFlows research group at UV and the CEIN research team at ESIC Valencia, dedicated to Entrepreneurship, Communication and business models. He has participated in two competitive projects of the Ministry and is currently PI of the ERASMUS + 2022 KA220-HED-6A62B7A7 DEBATE project.

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