Media consumption among the over-50s: between wonder and nostalgia

Authors

  • María Inés Loyola National University of Cordoba
  • Susana Morales National University of Cordoba
  • Elizabeth Vidal National University of Cordoba

DOI:

https://doi.org/10.4185/rlcs-1998-2093

Abstract

This report is part of a research project carried out in 1997, based on the analysis of interviews with people over 50 years of age to find out how they received the media in Cordoba.

As a relevant point of the analysis, we were able to point out the great astonishment provoked in the interviewees by the appearance of technological changes which had a particularly profound impact on the processes of media production, circulation and consumption. In any case, what is astonishing is the ¿naturalness¿ with which the most revolutionary inventions are witnessed, perhaps because what has characterised Argentine (and world) society in recent decades is globalisation and the crucial importance of the mass media in the constitution of this scenario. As they delve into their memories, nostalgia appears in the interviewees for the loss of family gatherings around the media.

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Author Biography

Susana Morales, National University of Cordoba

I am a lecturer in various subjects of the Communication Degree at the Faculty of Communication Sciences (UNC).

I have held several institutional management positions (ECI-FCC-UNC): Secretary of Student Affairs, Science and Technology, Postgraduate, Coordination. I am currently Vice-Dean of the Faculty of Communication Sciences, elected for the period 2018-2021.
I am a member of the teaching staff of several postgraduate courses, including the Specialisation in Digital Language and Communication, the Master's Degree in Educational Processes Mediated by Technologies, and the Doctorate in Social Communication (UNC), in which I teach classes on digital technologies in everyday life, a subject that constitutes my main line of research.

I am part of various training programmes for teachers at different levels, about digital technologies in the educational scenario. I also participate as director of research teams on technological appropriation. I am a member of the Network of UNESCO Chairs in Communication (ORBICOM).

References

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Mata, M. C. (1995): Públicos y consumos culturales en Córdoba, Área de Estudios Sociales de la Comunicación, CEA, Córdoba.

Mata, M. C. (1991): "Radio, memorias de la recepción. Aproximaciones a la identidad de los sectores populares", Dia-logos de la Comunicación Nº 30, FELAFACS, México.

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Orozco Gómez, G. (1996): La investigación en comunicación desde la perspectiva cualitativa, iones de Periodismo y Comunicación, UNLP, La Plata.

Silverstone, R. (1992): "De la sociología de la televisión a la sociología de la pantalla". Dia-logos de la Comunicación, Nº 33, FELAFACS, Lima.

Silverstone, R. (1996): Televisión y vida cotidiana, Amorrortu, Buenos Aires.

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Published

1998-01-10

How to Cite

Loyola, M. I., Morales, S., & Vidal, E. (1998). Media consumption among the over-50s: between wonder and nostalgia. Revista Latina De Comunicación Social, (53), 180–187. https://doi.org/10.4185/rlcs-1998-2093

Issue

No. 53 (1998)

Section

Miscellaneous

License

Copyright (c) 2023 María Inés Loyola, Susana Morales, Elizabeth Vidal

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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