Twitter como solución a la comunicación europea. Análisis comparado en Alemania, Reino Unido y España

Jorge Tuñón Navarro; Uxia Carral Vilar

doi:10.4185/RLCS-2019-1380

Authors

Jorge Tuñón Navarro Carlos III University https://orcid.org/0000-0003-0393-6560
Uxia Carral Vilar Carlos III University https://orcid.org/0000-0002-2329-3331

DOI:

https://doi.org/10.4185/RLCS-2019-1380

Keywords:

Twitter, social networks, digital communication, European institutions, citizen participation, institutional communication

Abstract

Introduction: European Union institutional communication currently faces several challenges. This research will address some of the practical implications of this communication in its member states. Objetives. To analyze how the EU Commission and Parliament aims at impacting politically through social networks. Results. Through a mixed qualitative and quantitative content analysis, three representative study cases will be analyzed. It will be explained how (differently) the EU representation offices in Germany, the UK and Spain use Twitter as platform to communicate, impact and engage with the EU national public opinions. Conclusions. The European institutions looks at redesign its communication policy fostering the use of social networks, understood as the potentially most effective tool to interact with the audiences and to engage and reduce the psychological and geographical distance with the European citizens.

Downloads

Download data is not yet available.

Author Biographies

Jorge Tuñón Navarro, Carlos III University

Professor at the Carlos III University, external scientific expert of the Commission and the European Parliament, evaluator of European projects, as well as collaborator of the College of Europe, the National Institute of Public Administration of Spain or the OBS Business School. He previously obtained his European Doctorate (Extraordinary Prize) at the Complutense University in Communication and the European Union after graduating in Law, Journalism and Political Science. In addition to being a translator and consultant for different regional administrations, he has experience as a journalist and has worked for INAP and for the European Commission. Currently, he directs the European project Jean Monnet: EUCOPOL “European Communication: challenge or miracle”. [Ref: 587167-EPP-1-2017-1-ES-EPPJMO], www.comunicacioneuropea.eu

Uxia Carral Vilar, Carlos III University

She studied Bilingual Journalism at the Carlos III University of Madrid, where he is now pursuing a master's degree in Applied Research to the Media. Likewise, she is an assistant in the Department of Journalism and Audiovisual Communication of the same university thanks to a scholarship granted by the Ministry of Education, Culture and Sports. It is associated from 2017 to 2020 to the European project (Executive Agency for Culture, Education and Audiovisual) Jean Monnet: EUCOPOL “European Communication: challenge or miracle”.

References

Anstead, N. y O’Loughlin, B. (2010): “Emerging viewertariat: explaining Twitter responses to Nick Griffin’s appearance on BBC Question time”, en PSI working paper series, n. 1. School of Political, Social and International Studies, University of East Anglia, Norwich, UK. http://eprints.lse.ac.uk/30032

Arroyo-Menéndez, M. y Sádaba-Rodríguez, I. (2012): Metodología de la investigación social: Técnicas innovadoras y sus aplicaciones. Síntesis, Madrid.

Barisione, M. y Michailidou, A. (Eds.) (2017): Social Media and European Politics: Rethinking Power and Legitimacy in the Digital Era. Palgrave Macmillan.

Bracciale, R. y Martella, A. (2017): “Define the populist political communication style: the case of Italian political leaders on Twitter”, en Information, communication and society, 20(9), pp. 1310-1329

Caiani, M. y Guerra, S. (Eds.). (2017): Euroscepticism, Democracy and the Media: Communicating Europe, Contesting Europe. Palgrave Macmillan.

Campos-Domínguez, E. (2017): “Twitter y la comunicación política”, en El profesional de la información, 26(5), pp. 785-793.

Canel, M. J. y Sanders, K. (2012): “Government Communication: An emerging field in Political Communication Research”. En: Semetko, H. y Scammell, M. (Eds). Political Communication. SAGE. Londres. ISBN: 978-1-84787-439-9

Casero-Ripollés, A., Feenstra, R. A., Tormey, S. y Keane, J. (2016): “Old and new media logics in an electoral campaign: The case of Podemos and the two-way street mediatization of politics”, en The international journal of press/ politics, 21(3), pp. 378-397. http://repositori.uji.es/xmlui/bitstream/handle/10234/161683/casero_2016.pdf?sequenc=1

Castells, M. (2009): Comunicación y poder. UOC, Barcelona. ISBN: 978 84 20684994 http://biblioteca.uoc.edu/es/recursos/castells-m-comunicacion-y-poder

Comisión Europea. (2018): Comunicación de la comisión al parlamento europeo, al consejo, al comité económico y social europeo y al comité de las regiones: La lucha contra la desinformación en línea: un enfoque europeo. 26.4.2018 COM (2018) 236 final, Bruselas. http://ec.europa.eu/transparency/regdoc/rep/1/2018/ES/COM-2018-236-F1-ES-MAIN-PART-1.PDF

Coger, K. (2006): "Public Relations Research at the Crossroads”, en Journal of Public Relations Research, 18(2), 177-190. https://www.tandfonline.com/doi/abs/10.1207/s1532754xjprr1802_6

De-Wilde, P., Michailidou, A. y Trenz, H. J. (2015): “Converging on Euroscepticism: Online polity contestation during European Parliament elections”, en European Journal of Political Research, 53(4), pp. 766-783.

Duggan, D. (2015): “Mobile messaging and social media 2015”, en Pew Research Centre. http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015/

Freelon, D. y Karpf, D. (2015): “Of big birds and bayonets: hybrid Twitter interactivity in the 2012 presidential debates”, en Information, communication and society, 18(4), pp. 390-406. https://doi.org/10.1080/1369118X.2014.952659

Graber, D. (2003): “The Power of Communication. Managing Information in Public Organizations”, en CQ Press, Washington DC.

Jivkova-Semova, D., Requeijo-Rey, P. y Padilla-Castillo, G. (2017): “Usos y tendencias de Twitter en la campaña a elecciones generales españolas del 20D de 2015: hashtags que fueron trending topic”, en El profesional de la información, 26(5), pp. 824-837.

López-Meri, A., Marcos-García, S. y Casero-Ripollés, A. (2017): “What do politicians do on Twitter? Functions and communication strategies in the Spanish electoral campaign of 2016”, en El profesional de la información, 26(5), pp. 795-804. https://doi.org/10.3145/epi.2017.sep.02

Papagianneas, S. (2017): Rebranding Europe. Fundamentals for leadership communication. ASP editions, Bruselas. ISBN: 978 90 57186202

Pfetsch, B., Adam, S. y Eschner, B. (2010): “The media’s voices over Europe: Issues salience, Openness, and Conflict Lines in Editorials”. En: Koopmans, R. y Statham, P (ed). The making of a European Public Sphere. Media discourse and political contention. Cambridge University Press. ISBN: 978 05 21138253.

Quan-Haase, A. y Sloan, L. (2017): “Introduction to the Handbook of Social Media Research Methods: Goals, Challenges and Innovations”, en Social Media Research Methods, SAGE, Londres. ISBN: 978 14 73916326.

Scherpereel, J. A., Wohlgemuth, J. y Schmelzinger, M. (2016): “The adoption and use of Twitter as a representational tool among members of the European Parliament”, en European politics and society, 18(2), pp. 111-127.

Steward, B. (2017): “Twitter as method: Using Twitter as a tool to conduct research”. En: QuanHaase, A. y Sloan, L. Introduction to the Handbook of Social Media Research Methods: Goals, Challenges and Innovations. Londres. SAGE. ISBN: 978 14 73916326.

Tuñón, J. (2009): La activación europea de las regiones legislativas. Madrid. Universidad Complutense de Madrid. ISBN: 978-84-692-1772-6

Tuñón, J. (2017): Comunicación Internacional. Información y desinformación global en el siglo XXI. Fragua. Madrid. ISBN: 978 84 70747472

Tuñón, J. y Carral, U. (2017): “Crónica de la Unión Europea 2017”, en Revista Electrónica de Estudios Internacionales, 34. http://www.reei.org/index.php/revista/num34/cronicas/cronica-union-europea-2017-enero-diciembre-2017

Waisbord, S. y Amado, A. (2017): “Populist communication by digital means: presidential Twitter in Latin America”, en Information, communication and society, 20(9), pp. 1330-1346.