Turismo y cine de autor. Almodóvar impulsor de la imagen de España en Francia

Jorge Nieto-Ferrando; Arturo Lozano-Aguilar; Beatriz Gómez-Morales

doi:10.4185/rlcs-2024-2156

Authors

Jorge Nieto-Ferrando Universitat de Lleida https://orcid.org/0000-0003-3075-2636
Arturo Lozano-Aguilar Universitat de Lleida https://orcid.org/0000-0003-1147-268X
Beatriz Gómez-Morales Universitat de Lleida https://orcid.org/0000-0002-0557-528X

DOI:

https://doi.org/10.4185/rlcs-2024-2156

Keywords:

Pedro Almodóvar, projected image, perceived image, reception studies, audiences, stereotypes, Film tourism

Abstract

ABSTRACT

Introduction: The aim of this study is to analyze how Pedro Almodóvar's cinema influences the perceived image of Spain by French viewers, considering the content of his films, the diversity of audiences, and the level of engagement of the spectators Methodology: Twenty in-depth interviews were conducted with French viewers who have a high knowledge of Almodóvar's cinema. The questions emerged from studies on narrative persuasion, audiovisual fiction tourism induced, and the image of tourist destinations. Results: Despite all the testimonies having extensive knowledge of Almodóvar's cinema, there are differences among types of viewers based on their familiarity with Spain, the level of consumption, and engagement. Discussion: The results are related to previous research findings on the effects of audiovisual fiction on destination images. A high degree of correspondence can be observed between the image projected by the films and the one perceived by the viewers, highlighting the importance of familiarity with the country, the relative influence of stereotypes projected in his cinema, and the inability to turn specific locations into icons. Conclusions: The study demonstrates an undeniable link between representation, audience type, reception, and the effect on the image. The high degree of coincidence between the image projected by Almodóvar's cinema and the one perceived by the viewers is related to their engagement with the films and their familiarity with Spain.

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Author Biographies

Jorge Nieto-Ferrando, Universitat de Lleida

Associate Professor of Audiovisual Communication at the Universitat de Lleida. His research interests focus on tourism induced by audiovisual fiction, film theory and criticism, and media history. He has been the principal investigator in numerous research contracts and is currently leading the project funded by the State Research Agency 'Qualitative and quantitative analysis of the factors of audiovisual fiction that induce tourism, and their effects on audiences and potential tourists,' as well as the 'Consolidated Research Group on Transformations in Audiovisual Media and their Implications for Political, Cultural, and Social Development.' He has authored over a hundred publications, including articles, books, and book chapters, as well as receiving several research awards.

Índice H: 10

Orcid ID: https://orcid.org/0000-0003-3075-2636

Scopus ID: https://www.scopus.com/authid/detail.uri?authorId=55580914400

Google Scholar: https://scholar.google.com/citations?user=pvZb3R4AAAAJ&hl=es

Arturo Lozano-Aguilar, Universitat de Lleida

Reader in Audiovisual Communication and Journalism at the Universitat de Lleida. He holds a Ph.D. in Audiovisual Communication from the Universitat de València. He has been a professor at the Universitat Jaume I in Castelló and at the Université Paris-Sorbonne. His work has focused on the representation of historical events and the promotion of natural and cultural heritage in audiovisual media. He has participated in numerous research projects and published in relevant journals. In 2018, he published 'Víctimas y verdugos en Shoah, de C. Lanzmann. Genealogía y análisis de un estado de la memoria del Holocausto' (Victims and Executioners in Shoah by C. Lanzmann: Genealogy and Analysis of a State of Holocaust Memory), Valencia, Publications of the Universitat de València.

Orcid ID: https://orcid.org/0000-0003-1147-268X

Beatriz Gómez-Morales, Universitat de Lleida

Serra Húnter Lecturer at the University of Lleida. She holds a Ph.D. in Communication and Journalism from the Autonomous University of Barcelona, with an Extraordinary Doctorate Award. Her research focuses on television fiction, gender perspective, and tourism induced by audiovisual fiction. She is also a member of the Observatory of Spanish Fiction and New Technologies (OFENT) at UAB and the Spanish team of the Ibero-American Observatory of Television Fiction (OBITEL). She has participated in various competitive research projects. As a result of her participation in these projects, she has published several academic articles in national and international journals indexed in the first and second quartiles of JCR and Scopus databases, as well as in other journals

Índice H: 7

Orcid ID: https://orcid.org/0000-0002-0557-528X

Scopus ID: https://www.scopus.com/authid/detail.uri?authorId=56120407900

Google Scholar: https://scholar.google.com/citations?user=pc7xIhsAAAAJ&hl=en

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