Creación de un formato de concienciación social para la televisión pública española: «Héroes Invisibles»

Víctor Cerdán Martínez; Daniel  Villa Gracia

doi:10.4185/RLCS-2019-1399

Authors

Víctor Cerdán Martínez Complutense University of Madrid https://orcid.org/0000-0002-0069-5063
Daniel Villa Gracia Complutense University of Madrid https://orcid.org/0000-0003-1618-0459

DOI:

https://doi.org/10.4185/RLCS-2019-1399

Keywords:

Narrative, documentary, television, production, creativity, viewer

Abstract

Introduction: Produced by RTVE in collaboration with Taifas Comunicación, Héroes Invisibles is a
documentary series that portrays the life of expatriate Spaniards working on different humanitarian aid
projects. Each episode focuses on one or several social conflicts such as: child malnutrition in Africa,
the consequences of the war in Syria, irregular immigrants in the United States, and rescue operations
in the Central Mediterranean. Methods: Based on Nichols’s documentary modes of representing
reality and the editing styles of Bordwell and Thompson, and Aumont, Bergala, Marie and Vernet, the
authors analyse the creation and evolution of this format produced for Spanish public television. The
main objective is to evaluate, from a mix-methods approach, the evolution of the audiovisual narrative
of this television format, which had an audience of over 110,000 viewers on the International Channel
of TVE and RTVE 2, and on the official online platform of this channel. Results: The format has
transitioned from the predominance of observational sequences and interviews in the first season to
the use of expressive narrative dynamics during the second season. Results: The format of
Héroes Invisibles has evolved according to the demands of the channel, but it has not experienced interviews in the first season to the use of expressive narrative dynamics during the second season.
Conclusions: The format of Héroes Invisibles has evolved according to the demands of the channel,
but it has not experienced significant changes in viewership from one season to another.
significant changes in viewership from one season to another.

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Author Biographies

Víctor Cerdán Martínez, Complutense University of Madrid

Víctor Cerdán (Madrid, 1983) is an active professional in the audiovisual sector. He has made and edited advertising videos for brands such as Vodafone, Telefónica and Renault, among others. On television he began as a reporter on Callejeros y Callejeros, Viajeros (ATV Award and TP de Oro) and later became deputy director of the program Ola, Ola at the Molinos de Papel production company. He has directed two seasons of the international documentary series Héroes Invisibles for RTVE. In cinema he has produced, written and directed the short films: Radio Atacama and El Mal, exhibited and awarded at international film festivals.

He has taught production, directing and editing subjects at the Camilo José Cela University, at the Tracor Institute (attached to the Ceu San Pablo University), and has been head of studies at the Cinetécnico Group film school. He currently develops audiovisual projects for the production company Taifas Comunicación S.L and is an associate professor at the Complutense University of Madrid.

Daniel Villa Gracia, Complutense University of Madrid

Daniel Villa (Zaragoza, 1982) has a degree in Advertising and Public Relations. PP. and Audiovisual Communication, as well as a doctorate in this last branch from the Complutense University of Madrid. Since 2005, his professional work has focused on audiovisual editing and post-production. He has worked for national television networks such as TVE 1 and TVE 2, Cuatro, Cartoon Network or MTV, in successful programs such as Callejeros, Callejeros Viajeros, Cuarto Milenio, Wild Frank, Cuatro al día or Lazos de Sangre. In the advertising sector he has experience in agencies such as Ogilvy, McCann, PubliEspaña or Mrs. Rushmore. He has also collaborated in the award-winning documentaries at festivals in Europe and Asia, El Proyecto de las 1000 grullas and Radio Atacama.

Associate professor of the Department of Applied Communication of the Faculty of Information Sciences, he teaches subjects of audiovisual technology, multimedia design and video editing applied to cinematographic direction.

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