The Creation of À Punt Mèdia (2013-19) as new Public Space for Communication

Abstract

Introduction: The present study aims to analyse a very singular case on a global scale such as
the creation of À Punt Mèdia, the trading company that clusters the new Public Service Media after
four years of absence of public service in the Valencian Community (Spain). In this period, the
international media scene has undergone profound transformations related to the 2008 crisis, digital
migration, audiovisual consumption, concentration and globalization of large media corporations and
the political control of media. Methodology: In order to achieve our goal, we have adopted a
qualitative methodology based on a five-year process of participant observation and on different indepth interviews to Valencian Media Corporation’s managers (Corporación Valenciana de Medios de
Comunicación) and its commercial society, À Punt Mèdia. Results and Conclusions: The research
carried out permits us to understand that the creation and/or restructuring of Public Service Media
responds to the need of adaptation to the new socio-political and communicative environment, which
offers an exceptional opportunity to boost policies of edu-communication which prepare our citizens
for the challenges and opportunities that the scientific and technological revolution that we are
witnessing has to offer. In this study, evidence shows that, despite the incipient state of transmedia
narratives’ implementation, its development is already key for the future of Public Service Media.