The identity of eduTubers projected on Instagram

Cynthia Pasquel-López; Gabriel Pérez Salazar; Gabriel Valerio-Ureña

doi:10.4185/rlcs-2027-2593

Autores/as

Cynthia Pasquel-López Tecnológico de Monterrey https://orcid.org/0000-0001-7409-3527
Gabriel Pérez Salazar Universidad Autónoma de Coahuila https://orcid.org/0000-0003-0083-4083
Gabriel Valerio-Ureña Tecnológico de Monterrey https://orcid.org/0000-0002-4446-6801

DOI:

https://doi.org/10.4185/rlcs-2027-2593

Palabras clave:

social media, Digital identity, edutubers, Instagram, higher education, educational innovation

Resumen

Introduction: Public figures on the Internet, such as eduTubers, use several digital tools to distinguish and position themselves among a certain audience. To capture their audience's attention and obtain more views, subscribers, and likes on their channels, eduTubers need to explore strategies for projecting a certain image. This research identifies the elements of eduTubers’ identity projected on Instagram. Methodology: For this research, we propose a qualitative design with an interpretive scope; 2101 publications and stories from the Instagram profiles of seven eduTubers were analyzed. Results: The results identify two categories of identity in the publications of eduTubers on Instagram: the personal and the professional. The personal level includes three subcategories: personal life, interests, and sense of humor; the professional level consists of five subcategories: the role of eduTubers, the audience, alternative projects, collaborations, and the role of influencers. Conclusions: The results infer that the eduTubers’ publications reflect their self-concept, which can be regulated both by the social requirements to fulfill their work as eduTubers and by the search for recognition and positioning among the eduTuber community.

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Biografía del autor/a

Cynthia Pasquel-López, Tecnológico de Monterrey

Cynthia Pasquel-López (Ph.D.) es investigadora del Centro para la Primera Infancia del Tecnológico de Monterrey. Sus intereses de investigación incluyen la innovación educativa, la tecnología educativa y los medios sociales.

Gabriel Pérez Salazar, Universidad Autónoma de Coahuila

Gabriel Pérez Salazar (Ph.D.) es profesor de comunicación, identidad e innovaciones tecnológicas en la Universidad Autónoma de Coahuila. Sus intereses de investigación actuales incluyen las manifestaciones de las masculinidades en línea, la inteligencia artificial como dispositivo cultural y la cibercultura.

Gabriel Valerio-Ureña, Tecnológico de Monterrey

Gabriel Valerio-Ureña (Ph.D.) es profesor investigador del impacto de las herramientas sociodigitales en el Tecnológico de Monterrey. Sus intereses de investigación incluyen los medios sociales, la tecnología educativa y la innovación educativa

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