Adolescentes, redes sociales y universos transmedia: la alfabetización mediática en contextos participativos

Julián  de la Fuente Prieto; Pilar  Lacasa Díaz; Rut Martínez-Borda

doi:10.4185/RLCS-2019-1326

Authors

Julián de la Fuente Prieto University of Alcalá https://orcid.org/0000-0002-5883-5874
Pilar Lacasa Díaz University of Alcalá http://orcid.org/0000-0003-2908-3797
Rut Martínez-Borda University of Alcalá https://orcid.org/0000-0002-3841-6402

DOI:

https://doi.org/10.4185/RLCS-2019-1326

Keywords:

Media literacy, Participatory culture, Transmedia Storytelling, Action Research, Virtual ethnography, Activity system

Abstract

Introduction. It analyzes the media literacy processes of young people through communities of
practice in participatory contexts and through the use of digital discourses that enable the creation of
transmedia universes. Methodology. It combines qualitative data collection techniques through action
research, virtual ethnography and visual methods. Results They reconstruct the activity system of an
audiovisual creation workshop aimed at pre-adolescents and adolescents between 8 and 14 years of
age in a citizen laboratory. Conclusion. It reflects on non-formal strategies of media education, the roles that young people adopt as users of social networks and the creation of transmedia content based
on the experience of narrative worlds.

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Author Biographies

Julián de la Fuente Prieto, University of Alcalá

Associate Professor in Media Studies at the University of Alcalá de Henares. He is a member of the research group "Images, Words and Ideas" where he researches literacy in new media, transmedia narrative and augmented reality. He also participates in university educational innovation projects.

Ph. D in Communication, Education and Society. Master in "Communication and Learning in the Digital Society" by the University of Alcalá. Degree in History and Audiovisual Communication from the Complutense University of Madrid.

Producer and audiovisual producer since 2002. He has directed short films, advertisements, documentaries and video clips. He has also created holographic installations, 3D projections and interactive screens. He is responsible for several projects to disseminate the cinematographic heritage.

Pilar Lacasa Díaz , University of Alcalá

Full Professor of Media Studies at the University of Alcalá (Madrid). Her studies analyze how young people use digital media, for example, video games or social networks. She explores the conditions that allow active and responsible participation in society, mediated by the resources provided by the internet. She approaches everyday life and citizenship education from an interdisciplinary perspective. She has been a visiting researcher, in other foreign universities, in the Comparative Media Studies (CMS) of the Massachusetts Institute of Technology (MIT) and in the Digital Ethnography Research Center (DERC) - RMIT University (Melbourne, Australia).

She coordinates the research group Images, Words and Ideas. In the last ten years she has directed 30 doctoral theses, 5 awarded with extraordinary prizes and 9 with European or International Mention.

Regarding the transfer of knowledge to society, she collaborates with Foundations and Companies in the ICT sector, especially through agreements with Telefonica (2015), related to the design of interactive workshops, and Electronic Arts (2006-2011) on social networks and video games in adolescence. Also noteworthy are the ones signed in 2007/08 with Microsoft Spain, Cedro, Universal Pictures, and Telefónica on digital creativity and intellectual property.

Rut Martínez-Borda, University of Alcalá

Professor of the University of Media Studies of the Department of Philology, Communication and Documentation of the University of Alcalá. European Ph.D in the Program "Psychological Development, Learning and Education: Contemporary Perspectives" by the University of Alcalá. (UAM Interuniversity Program, UNED, UAH distinguished with MEC quality mention). Thesis: A+ Cum Laude.

Her lines of research are focused on analyzing the place of communication tools, which are rapidly transforming society, in the lives of children and young people. Subjects range in diversity from education through art, programs for safe mobility, video games as cultural and educational objects or respect for creation from a field as complex as intellectual property. Her research focuses especially on the field of communication and literacy.

She is a researcher in the "Images, Words and Ideas Group" http://uah-gipi.org of the UAH and Young Researchers Award in the Humanities and Social Sciences category of the UAH. Year 2014. She has been a visiting scholar at the Institute of Education (University of London), School of Communication (University of Westminster-London), University of Delaware - Philadelphia and collaborates with research groups from other Universities such as the Autonomous University of Madrid, National University of Distance Education (UNED) and University of Cordoba.

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