Los derechos audiovisuales del fútbol en España en la era digital: entre la televisión de pago y el streaming

Gema Alcolea-Díaz; José - Vicente  García-Santamaría

doi:10.4185/RLCS-2019-1338

Authors

Gema Alcolea-Díaz Rey Juan Carlos University https://orcid.org/0000-0003-2731-9014
José - Vicente García-Santamaría Carlos III University https://orcid.org/0000-0003-4659-3975

DOI:

https://doi.org/10.4185/RLCS-2019-1338

Keywords:

Football broadcasting rights, payment television, OTT platforms, streaming, Telefónica, Mediapro

Abstract

Introduction: This article analyses the Spanish market for traditional pay-TV and streaming platforms in relation to football broadcasting rights. The objective is to determine whether the current model of acquisition and exploitation of football broadcasting rights in Spain has reached the end of the cycle and to characterise this scenario in the coming years. Methods: The analysis focuses on the key elements involved in the possible scenarios, in the medium and long term, and their probability, taking into account social, political, economic and business conditions, as well as the situations in other countries. Results: The study confirms the end of a model that had prevailed, with variations, since the 1990s. Discussion and conclusions: Football contents will coexist in traditional pay-TV, which is still dominated by telecommunications companies, and in streaming services, through OTT platforms, which will gain more ground, shaping a new and complex media scenario.

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Author Biographies

Gema Alcolea-Díaz, Rey Juan Carlos University

Gema Alcolea-Díaz holds a PhD degree in Information Sciences from the Complutense University of Madrid, winner of the Second National Award for Excellence in Academic Performance and the Most Outstanding Graduate Award (Premio Extraordinario de Licenciatura).

Professor at the Department of Communication Sciences and Sociology of the Rey Juan Carlos University. Member of the Communication Structure, History and Content research group (GREHCCO) of the University of Seville. Researcher of the research, development and innovation projects: “Journalism models in the multiplatform context. Study of the implementation of journalistic roles in news content in Spain” (Ministry of Economy and Competitiveness, 2018-2020) and “Audiovisual culture and gender representations in Spain: messages, consumption and youth appropriation of television fiction and videogames (Ministry of Economy and Competitiveness, 2011-2015).

Author of research books, including “Digital television in Spain” and “A week without television in the 21st century”. Co-author of collective works such as “The world’s information labyrinth. Media structure and power” and “The journalistic dynamics. Perspective, context, methods and techniques”. Author of research articles published in journals such as Revista Latina de Comunicación Social, Telos and Estudios sobre el Mensaje Periodístico, within her area of specialisation: media company and information structure.

José - Vicente García-Santamaría, Carlos III University

Professor at the Department of Journalism and Audiovisual Communication of the Carlos III University of Madrid. He holds a Bachelor’s degree in Journalism and Audiovisual Communication, from the Complutense University of Madrid, and a PhD degree in Communication Sciences from the Rey Juan Carlos University.

Member of the PASSET research group of the Carlos III University and the research group carrying out the project “Political information, Twitter and democracy: politicians and citizens in the social media environment”, funded by the National Research, Development and Innovation Plan, within the framework of the National Plan for Scientific and Technological Innovation Research (2013-2016) of the Ministry of Economy and Competitiveness of Spain.

He expanded his academic education at the IESE Business School and AEDE. He has extensive professional experience as a marketing and communication consultant and has worked in the Communication Department of BBVA. Visiting professor at the French Press Institute (Paris II University) and LUMSA (Rome). Research professor at the University of Sheffield (United Kingdom). His most recent publications are “The business of the digital press”(cord.) (UNIR, 2014), “The Spanish film exhibition, fifty years of change” (Editorial Cátedra, 2015), and “Multimedia groups in Spain: analysis and strategies” (Editorial UOC, 2016). Author of more than 30 scholarly articles published in high-impact journals and more than 40 book chapters

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