New approaches to communication teaching in the Spanish university: analysis of competencies associated with the field of Global Communication Studies

Authors

DOI:

https://doi.org/10.4185/RLCS-2017-1234

Keywords:

Global Communication Studies, Professional competencies, University education, Hyper-connectivity, Internationalisation

Abstract

The definition of the concept of Global Communication Studies (GCS) is still evolving, especially when it comes to their establishment as a new formal area of education regulated by the university system. As GCS cover a very wide range of communication-related issues, it is necessary to demarcate their scope to differentiate them from studies of journalism, public relations, advertising and audiovisual communication, and to place special emphasis on learning competencies. Methods. A survey was applied to a sample of 266 communication professionals, teachers and students to assess, through a 5-point Likert scale, the degree of importance given to 62 competencies associated with the exercise of their professional activities. Results and discussion. The survey results point to a formulation of GCS that is less associated with the technical aspects of the communication sector, and more strongly linked to the political and sociological aspects of communication. There is also a generalised trend towards the positive assessment of autonomous learning. 

Downloads

Download data is not yet available.

Author Biographies

Carles Roca-Cuberes, Pompeu Fabra University

Carles Roca-Cuberes holds a PhD degree in Sociology from the University of Manchester (Great Britain), a Master’s degree in Social Research Methods from the same University and a Bachelor’s degree in Psychology from the Autonomous University of Barcelona. 

Professor and Director of the Teaching Innovation Unit at the Department of Communication. His main lines of research are closely linked to interpersonal and mediated communication, communication theory, research methods, ethnomethodology and conversation analysis, and political communication research based on the analysis of political interviews. 

Within the framework of these lines of research he has published several articles in prestigious journals such as Discourse Studies, Discourse & Communication and Text & Talk. Currently teaching Sociology of communication and Social research methods in communication, Social research theories and methods in communication and Scientific research methods in communication.

Rafael Ventura, Pompeu Fabra University

Rafael Ventura holds a Bachelor’s degree in Advertising and Public Relations from the Universitat Jaume I (2009), an MA degree in International Peace Studies, Conflict and Development, also from the Universitat Jaume I. (2012), and an MA degree in Social Communication from the Universitat Pompeu Fabra (2014). PhD student in Communication at the Universitat Pompeu Fabra since 2014.

Holder of a Research Staff in Training Scholarship (FPI) of the Ministry of Economy and Competitiveness (MINECO) for the development of his doctoral thesis on the representation of same-sex parenthood on television news programmes. His research interests include the role of the media in the socialisation of sexuality and gender, and the heteronormativity effects of the media.

References

ANECA (2005). Libro blanco de los Títulos de Grado en Ciencias de la Comunicación. Disponible online en http://www.aneca.es/media/150336/libroblanco_comunicacion_def.pdf. Fecha de consulta 15 de marzo de 2017.

Aslinger, B. & Huntemann, N. B. (2013). Digital media studies futures. Media, Culture & Society, 35(1), 9-12. DOI: https://doi.org/10.1177/0163443712464587

Croteau, D. & Hoynes, W. (1997). Media/society: Industries, images and audiences. New York: SAGE Publications.

Deibert, R. (2000). Parchment, printing, and hypermedia: Communication and world order transformation. Columbia University Press.

Drotner, K. & Livingstone, S. (2008). The International Handbook of Children, Media & Culture. London: Sage. DOI: https://doi.org/10.4135/9781848608436

Georgiou, M. (2006). Diaspora, identity and the media: Diasporic transnationalism and mediated spatialities. Hampton Press.

Georgiou, M. (2012). Introduction: Gender, migration and the media. Ethnic and Racial Studies, 35(5), 791-799. DOI: https://doi.org/10.1080/01419870.2011.628041

Kraidy, M. M. (2009). My (Global) Media Studies. Television & New Media, 10(1), 88-90. DOI: https://doi.org/10.1177/1527476408325101

Kraidy, M. M. & Mourad, S. (2010). Hypermedia space and global communication studies lessons from the Middle East. Global Media Journal, 8(16), 1-19.

Livingstone, S. (2009). On the mediation of everything: ICA presidential address 2008. Journal of communication, 59(1), 1-18. DOI: https://doi.org/10.1111/j.1460-2466.2008.01401.x

Livingstone, S. (2011). If Everything is Mediated, What is Distinctive About the Field of Communication? International Journal of Communication, 5, 1472–1475.

Livingstone, S. (2015). From mass to social media? Advancing accounts of social change. Social Media+ Society, 1(1), 1-3. DOI: https://doi.org/10.1177/2056305115578875

Punathambekar, A. & Scannell, P. (2013). Back to the future: media and communication studies in the 21st century. Media, Culture & Society, 35(1), 3–8. DOI: https://doi.org/10.1177/0163443712465316

Published

2017-12-09

How to Cite

Roca-Cuberes, C., & Ventura, R. . (2017). New approaches to communication teaching in the Spanish university: analysis of competencies associated with the field of Global Communication Studies. Revista Latina De Comunicación Social, (72), 1554–1565. https://doi.org/10.4185/RLCS-2017-1234

Issue

Section

Miscellaneous

Most read articles by the same author(s)