New approaches to communication teaching in the Spanish university: analysis of competencies associated with the field of Global Communication Studies

Authors

DOI:

https://doi.org/10.4185/RLCS-2017-1234

Keywords:

Global Communication Studies, Professional competencies, University education, Hyper-connectivity, Internationalisation

Abstract

The definition of the concept of Global Communication Studies (GCS) is still evolving, especially when it comes to their establishment as a new formal area of education regulated by the university system. As GCS cover a very wide range of communication-related issues, it is necessary to demarcate their scope to differentiate them from studies of journalism, public relations, advertising and audiovisual communication, and to place special emphasis on learning competencies. Methods. A survey was applied to a sample of 266 communication professionals, teachers and students to assess, through a 5-point Likert scale, the degree of importance given to 62 competencies associated with the exercise of their professional activities. Results and discussion. The survey results point to a formulation of GCS that is less associated with the technical aspects of the communication sector, and more strongly linked to the political and sociological aspects of communication. There is also a generalised trend towards the positive assessment of autonomous learning. 

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Author Biographies

Carles Roca-Cuberes, Pompeu Fabra University

Carles Roca-Cuberes holds a PhD degree in Sociology from the University of Manchester (Great Britain), a Master’s degree in Social Research Methods from the same University and a Bachelor’s degree in Psychology from the Autonomous University of Barcelona. 

Professor and Director of the Teaching Innovation Unit at the Department of Communication. His main lines of research are closely linked to interpersonal and mediated communication, communication theory, research methods, ethnomethodology and conversation analysis, and political communication research based on the analysis of political interviews. 

Within the framework of these lines of research he has published several articles in prestigious journals such as Discourse Studies, Discourse & Communication and Text & Talk. Currently teaching Sociology of communication and Social research methods in communication, Social research theories and methods in communication and Scientific research methods in communication.

Rafael Ventura, Pompeu Fabra University

Rafael Ventura holds a Bachelor’s degree in Advertising and Public Relations from the Universitat Jaume I (2009), an MA degree in International Peace Studies, Conflict and Development, also from the Universitat Jaume I. (2012), and an MA degree in Social Communication from the Universitat Pompeu Fabra (2014). PhD student in Communication at the Universitat Pompeu Fabra since 2014.

Holder of a Research Staff in Training Scholarship (FPI) of the Ministry of Economy and Competitiveness (MINECO) for the development of his doctoral thesis on the representation of same-sex parenthood on television news programmes. His research interests include the role of the media in the socialisation of sexuality and gender, and the heteronormativity effects of the media.

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Published

2017-12-09

How to Cite

Roca-Cuberes, C., & Ventura, R. . (2017). New approaches to communication teaching in the Spanish university: analysis of competencies associated with the field of Global Communication Studies. Revista Latina de Comunicación Social, (72), 1554–1565. https://doi.org/10.4185/RLCS-2017-1234

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Miscellaneous

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