Desarrollo local y turismo. El impacto socioeconómico de la comunicación digital en Portugal

Valeriano Piñeiro-Naval; Paulo Serra; Rafael  Mangana

doi:10.4185/RLCS-2017-1232

Authors

Valeriano Piñeiro-Naval University of Beira Interior http://orcid.org/0000-0001-9521-3364
Paulo Serra University of Beira Interior http://orcid.org/0000-0001-7821-3880
Rafael Mangana UUniversity of Beira Interior http://orcid.org/0000-0002-5900-2217

DOI:

https://doi.org/10.4185/RLCS-2017-1232

Keywords:

Tourist information, e-government, local development, socio-economic indicators, Portugal, web content analysis

Abstract

This article presents the results of a study that examines the tourist information offered by Portuguese municipal websites and correlates it with certain structural factors to measure the impact of the leisure industry on local development. Methods. Content analysis, based on a codebook of 36 variables, was performed, with a predictive character, over the 308 websites that make up the total population of Portuguese municipalities. Results. At the general level, the tourist orientation of the Portuguese municipal websites is relatively clear and explicit, particularly in the municipalities of the coast of Continental Portugal. Conclusions. The study has confirmed a trend change in tourism, towards a more sustainable non-seasonal model that is based on cultural and natural heritage. In addition, and in line with pre-existing literature, it has been shown that demographic and economic factors are determinant for the state of the management of municipal websites.

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Author Biographies

Valeriano Piñeiro-Naval , University of Beira Interior

Valeriano Piñeiro-Naval holds Bachelor’s degrees in Advertising and Public Relations (University of Vigo) and in Audiovisual Communication (University of Salamanca), and a European PhD degree in Audiovisual Communication, Technological Revolution and Cultural Change (University of Salamanca).

Member of the Communication Philosophy and Humanities R&D unit (LabCom.IFP – Comunicação, Filosofia e Humanidades: http://www.labcom-ifp.ubi.pt) of the Universidade da Beira Interior, where he is a postdoctoral research fellow thanks to the Portuguese Foundation for Science and Technology (Fundação para a Ciência e a Tecnologia-FCT).

Official member of the “Observatory of audiovisual contents” (http://www.ocausal.es), a research group recognised by the University of Salamanca.

Former associate researcher at the Rey Juan Carlos University (Madrid), where he was part of the European INFOCORE project (http://www.infocore.eu). His research work currently focuses on the content analysis of municipal websites from different perspectives: cultural and tourist contents and web design.

Paulo Serra, University of Beira Interior

Paulo Serra holds a Bachelor’s degree in Philosophy from the University of Lisbon and a PhD degree in Communication Sciences from the Universidade da Beira Interior. Professor at the Department of Communication and Arts and coordinator of the Communication Philosophy and Humanities R&D unit (LabCom.IFP – Comunicação, Filosofia e Humanidades: http://www.labcom-ifp.ubi.pt) at the Universidade da Beira Interior

At the national level, he is the President of the Portuguese Association of Communication Sciences (SOPCOM: http://www.sopcom.pt). Author of several books, including La información como Utopía (“Information as Utopia”) (1998), Información y Sentido (“Information and meaning”) (2003) and Manual de Teoría de la Comunicación (“Manual of communication theory”) (2008).

Rafael Mangana, UUniversity of Beira Interior

Rafael Mangana holds a Bachelor’s degree and a Master’s degree in Communication Sciences from the Universidade da Beira Interior. PhD student in Communication Sciences at the same institution, where he is a pre-doctoral research fellow in the Communication Philosophy and Humanities R&D unit (LabCom.IFP – Comunicação, Filosofia e Humanidades: http://www.labcom-ifp.ubi.pt).

Editor-in-Chief of Urbi et Orbi (http://www.urbi.ubi.pt), a digital newspaper of the Universidade da Beira Interior. Currently working on the application of framing theory to the refugee crisis in Europe.

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