Interactividad en las salas de prensa online de los Parlamentos autonómicos españoles: luces y sombras

Pablo  Vázquez Sande; Paula Pineda-Martínez; Tania  Fernández Lombao

doi:10.4185/RLCS-2017-1227

Authors

Pablo Vázquez Sande University of Santiago de Compostela http://orcid.org/0000-0001-5081-385X
Paula Pineda-Martínez University of Santiago de Compostela https://orcid.org/0000-0002-2565-1390
Tania Fernández Lombao University of Santiago de Compostela http://orcid.org/0000-0001-5094-8711

DOI:

https://doi.org/10.4185/RLCS-2017-1227

Keywords:

Online press rooms, institutional communication, public communication, citizen participation, interactivity

Abstract

The objective of this article is to study how Spanish parliaments incorporate interactive features in their online press rooms as a form of communication, not only with news media organisations but also with citizens. Methods. Content analysis was performed in the online press rooms to evaluate their accessibility, information content types, and interactive possibilities. Results and conclusions. The results show an excellent level in terms of accessibility standards, a divergent incorporation in relation to channels and tools (dissemination of press conferences, real-time broadcasts, for example) and a limited promotion of citizen participation in such aspects as suggestion boxes, the ability to make comments and the use of synchronous tools, among others.

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Author Biographies

Pablo Vázquez Sande, University of Santiago de Compostela

Pablo Vázquez Sande holds a PhD in Communication from the University of Santiago de Compostela (USC). His doctoral thesis, titled “Personal storytelling in the political narrative”, received the Cum laude distinction and won several international awards.

Professor of Organisational communication and protocol and Institutional communication at the Department of Communication Sciences of the University of Santiago de Compostela (USC).

Member of the Novos Medios research group of the University of Santiago de Compostela (GI-1641), where he works in the area of political communication research.

Paula Pineda-Martínez, University of Santiago de Compostela

Paula Pineda-Martínez holds a BA degree in Advertising and Public Relations and a MA degree in Social Communication from the University of the Basque Country (UPV/EHU). Professor at the Department of Audiovisual Communication and Advertising of the University of the Basque Country (UPV/EHU).

Her research work focuses on the involvement and dialogue with stakeholders, organisational communication and new media.

Member, since 2013, of the EU Kids Online Research Group, focused on children’s use and perception of the internet in Europe.

Tania Fernández Lombao, University of Santiago de Compostela

Tania Fernández Lombao is Associate Professor in the University of Santiago de Compostela. She holds a PhD in Communication and Creative Industries from the same University. Her doctoral thesis, titled “Corporate social responsibility in the public radio and television corporations of the European Union”, was directed by Francisco Campos Freire and received the Cum Laude distinction.

She holds a BA degree in Journalism from the University of Santiago de Compostela (USC). Member of the Novos Medios research group of the University of Santiago de Compostela (GI-1641).

She combines her attendance to conferences and the development of communications, with her work as head of programming of Radio Galega. Former journalist at Radio Lugo Cadena SER and current correspondent for Agencia Efe and Europa Press in Lugo.

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