El uso del clickbait en cibermedios de los 28 países de la Unión Europea

Berta García Orosa; Santiago Gallur Santorun; Xosé López García

doi:10.4185/RLCS-2017-1218

Authors

Berta García Orosa University of Santiago de Compostela https://orcid.org/0000-0001-6126-7401
Santiago Gallur Santorun Autonomous University of City Juárez https://orcid.org/0000-0001-6287-7340
Xosé López García University of Santiago de Compostela https://orcid.org/0000-0002-1873-8260

DOI:

https://doi.org/10.4185/RLCS-2017-1218

Keywords:

Journalism, audiences, cyber media, digital communication, Internet, ICT

Abstract

This article offers an analysis of “clickbait”, one of the latest strategies employed by online news media to lure users into clicking a hyperlink through the use of non-journalistic values. Methods. The study is based on the analysis of the news headlines found on the front and inner pages of general-information newspapers of the 28 EU member countries. Results. The main consequence of the use of clickbait is that the news headline has gone from being just a key element to provide information to also crucial element to persuade the reader to stay on the page for as long as possible. Discussion. The results confirm the presence of clickbait in most of the newspapers analysed, to the detriment of traditional journalistic values in the writing and editing of headlines. Conclusions. The study concludes that general-information newspapers in the 28 EU member countries generate clicks not through quality content but rather, in nearly half the cases, through catchy, provocative and sensationalist front-page headlines that aim to exploit the curiosity in users.

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Author Biographies

Berta García Orosa, University of Santiago de Compostela

Berta García-Orosa holds a Bachelor’s degree in Communication Sciences, a Bachelor’s degree in Political Science and Business Administration, and a PhD degree in Communication. Full Professor of Journalism and researcher (for 12 years) at the University of Santiago de Compostela. Member of the Novos medios research group (GI-1641 NM) since 1994, working on the areas of print and digital media and organisational communication.

Santiago Gallur Santorun, Autonomous University of City Juárez

Santiago Gallur Santorun holds a PhD degree in Contemporary History (USC, 2011), a PhD degree in Communication (USC, 2017), a Master’s degree in Contemporary History (USC, 2009), a Master’s degree in Journalism (2017), two Postgraduate degrees in Education (Ministries of Education of England and Wales), a Certificate in Pedagogical Skills in Postgraduate Education (Spain, 2009), a Certificate in Advanced English (Cambridge CAE), and a Bachelor’s degree in Journalism (USC, 2008), as well as an Advanced technical degree Artistic Photography (2003).

Research Professor in the Bachelor’s degree programme in Journalism of the Autonomous University of Ciudad Juárez, since 2012.

Member of Mexico’s National Researchers System (Candidate category, 2013-2018). Scholarship and postgraduate programme evaluator for Mexico’s National Science and Technology Council (CONACYT). Evaluator for Mexico’s Department of Public Education (SEP), within its 2017 national postgraduate scholarship programme. Evaluator for various national and international journals.

Speaker in more than 15 international conferences and seminars with papers on the effects of extreme violence on journalism in Mexico, news production in the digital context and various aspects related to gender and communication. Author of 22 articles published in international journals, 5 online books, 1 printed book, 7 book chapters, 22 conference proceedings and 32 conference papers.

Researcher in the areas of effects of extreme violence in Mexican journalism, journalists, news production and society.

H-index: 2.

Xosé López García, University of Santiago de Compostela

Xosé López-García holds a PhD degree in History. Journalist and Professor of Journalism at the Department of Communication Sciences of the University of Santiago de Compostela. Coordinator, since 1994, of the Novos medios research group (GI-1641 NM), which examines digital and print media, effects of mediated communication, and operation and funding of cultural industries.

H-index: 17.

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