La espectacularización de la información política. El caso de El País en las elecciones estadounidenses de 2016

Ainara  Miguel-Sáez de Urabain; Ainhoa Fernández de Arroyabe-Olaortua; Iñaki  Lazkano-Arrillaga

doi:10.4185/RLCS-2017-1211

Authors

Ainara Miguel-Sáez de Urabain University del País Vasco/Euskal Herriko Unibertsitatea http://orcid.org/0000-0001-5020-2215
Ainhoa Fernández de Arroyabe-Olaortua University of País Vasco https://orcid.org/0000-0002-5565-7371
Iñaki Lazkano-Arrillaga University of the País Vasco https://orcid.org/0000-0001-6473-5290

DOI:

https://doi.org/10.4185/RLCS-2017-1211

Keywords:

Strategy frame, spectacularization, election campaign, Trump, Clinton, El País

Abstract

The main objective of this research article is to study the tendency towards the spectacularization of political information in the news coverage of Donald Trump, the republican candidate for the presidency of the United States, by El País, the most-read daily newspaper in Spain, throughout the electoral campaign: from the announcement of his candidacy on 17 June 2015 to one week after his victory on 15 November 2016. Methods: The study is based on the quantitative and qualitative content analysis of 462 news pieces on Donald Trump and Hillary Clinton, published in the aforementioned newspaper during the period of study, and the textual analysis of 320 strategy frame news on Trump. Results and conclusions: The results reveal the preeminence of the strategy frame, the greater relevance given to Trump, and the construction of two antagonistic characters (Clinton the heroine and Trump the antihero) inserted into a mythical story with no happy ending.

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Author Biographies

Ainara Miguel-Sáez de Urabain, University del País Vasco/Euskal Herriko Unibertsitatea

Associate Professor of Audiovisual Communication and Advertising at the University of the Basque Country (UPV/EHU), where he teaches courses related to visual studies such as Art management and History of advertising, since 2011. Former professor at the University of Burgos for six years.

Author of several articles and two photography books. The first, on the portrait of Vitorian society in the 1930s, titled Vitoria: imagen de una ciudad en calma(“Vitoria: image of a calm city”); and the second, El tiempo detenido. Viejas fotografías del Condado de Treviño. 1900-1975 (“Paused time. Old photographs of the County of Treviño. 1900-1975”).

Her research work focuses, above all, on the analysis of audiovisual texts.

Ainhoa Fernández de Arroyabe-Olaortua, University of País Vasco

Associate Professor at the Department of Audiovisual Communication and Advertising of the University of the Basque Country UPV/EHU.

Former Vice-Dean of the School of Social and Communication Sciences for nine years. Member of the consolidated research group of the Basque Government, “Mutations of the Contemporary Audiovisual Sector” (MAC).

Her research and teaching works focuses on the area of visual studies: History, aesthetics and analysis of cinema and audiovisual media.

Iñaki Lazkano-Arrillaga, University of the País Vasco

Iñaki Lazkano Arrillaga (San Sebastián, 1971) holds a PhD degree in Audiovisual Communication from the University of the Basque Country. Professor at the Department of Journalism II of the University of the Basque Country.

Researcher in the areas of film and print media. Author of scholarly articles published in such journals as Uztaro, Jakin, Trípodos and Comunicar. In addition, he has published two books: Krzysztof Kieslowski (Filmoteca Vasca, 2015) and Cortometrajes de Kimuak. Semillas del cine vasco (Comunicación Social, 2014). The latter in co-authorship with Ainhoa Fernández de Arroyabe and Nekane E. Zubiaur.

In the field of communication, he worked as journalist in various media organisations. He has written articles on film issues for Berria, Euskadi Irratia and ETB.

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