“Si te engancha, compártela en redes sociales”. Efectos conjuntos de la similitud con el protagonista y el contacto imaginado en la intención de compartir una narración corta a favor de la inmigración

Juan-José Igartua; Magdalena Wojcieszak; Diego  Cachón-Ramón; Iñigo Guerrero-Martín

doi:10.4185/RLCS-2017-1209

Authors

Juan-José Igartua University of Salamanca https://orcid.org/0000-0002-9865-2714
Magdalena Wojcieszak University of California https://orcid.org/0000-0001-5456-4483
Diego Cachón-Ramón University of Salamanca https://orcid.org/0000-0002-6663-9005
Iñigo Guerrero-Martín University of Salamanca http://orcid.org/0000-0002-1135-1098

DOI:

https://doi.org/10.4185/RLCS-2017-1209

Keywords:

Narrative persuasion, identification with characters, transportation, character similarity, imagined intergroup contact, immigration

Abstract

This paper analyzes the effect of imagined contact and similarity with the protagonist of a written first-person short-narrative whose goal was the improvement of the attitudes towards stigmatized immigrants. Method: The participants of the experiment (N =400) received imagined intergroup contact instructions (versus control instructions) immediately before reading a first-person narrative describing the experiences of a Moroccan immigrant with high or low similarity with the audience. After reading the narrative, participants filled out a questionnaire with the dependent variables. Results: It was observed that the optimal reception condition, induced a greater identification and transportation than the control condition, which in turn provoked a greater intention to share the message through social networks. Conclusions: Results are discussed in the context of the research on narrative persuasion and on reduction prejudice.

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Author Biographies

Juan-José Igartua, University of Salamanca

Juan José Igartua Perosanz holds a Ph.D. in Social Psychology from the University of the Basque Country (1996). He is a Professor in the area of Audiovisual Communication and Advertising of the University of Salamanca (Department of Sociology and Communication), where he teaches in the B.A. programme in Audiovisual Communication and directs the Observatory of Audiovisual Contents (OCA), which is a research group recognized by its host university.

His field of specialization is media psychology. His research projects have focused on the following topics: media processes and effects, narrative persuasion, news framing, media entertainment theory, health communication and media and immigration.

He has published more than 80 articles in peer-reviewed journals (e. g, Journal of Communication, Journal of Health Communication, Journal of Media Psychology: Theories, Methods, and Applications, Communications. The European Journal of Communication Research, International Journal of Psychology, Migration International).

Índice H (GS): 26

Magdalena Wojcieszak, University of California

Magdalena Wojcieszak (Ph.D. Annenberg School for Communication, University of Pennsylvania), is an Associate Professor at Department of Communication, University of California, Davis. Prior to joining University of Amsterdam she was an Associate Professor at the Amsterdam School of Communication Research, University of Amsterdam.

Her research focuses on how people select political information in the current media environment and on the effects of these selections on attitudes, cognitions, and behaviors. She also examines the effects of mass media, new information technologies, and various message types on tolerance, perceptions, and polarization, as related to intergroup relations. Her current interests include ways to minimize selective exposure and biased information processing.

She has (co-)authored 45 articles in peer-reviewed journals, is the Associate Editor of the International Journal of Public Opinion Research, and serves on the editorial boards of the Journal of Communication and Political Communication. She has received several awards for her teaching and research (including the 2016 Young Scholar Award from the International Association of Communication).

Índice H (GS): 16

Diego Cachón-Ramón, University of Salamanca

Diego Cachón Ramón is a Predoctoral Fellow of the Ministry of Economy and Competitiveness (FPI) and a PhD Student in the Doctoral Program Education in Knowledge Society of the University of Salamanca and member of the research group Observatorio de los Contenidos Audiovisuales (OCA). Graduated in Audiovisual Communication and Master in Research in Audiovisual Communication by the University of Salamanca, he is currently doing his PhD Thesis.

His works to date focus on the study of processes and media effects, covering lines of research such as narrative persuasion, reduction of prejudice towards socially stigmatized groups and framing theory.

Índice H: 0

Iñigo Guerrero-Martín, University of Salamanca

Iñigo Guerrero Martín is a PhD Student in the Doctoral Program Education in Knowledge Society of the University of Salamanca and member of the research group Observatorio de los Contenidos Audiovisuales (OCA). Graduated in Audiovisual Communication and Master in Research in Audiovisual Communication by the University of Salamanca, he is currently doing his PhD Thesis.

His works to date focus on the study of processes and media effects, covering lines of research such as narrative persuasion and reduction of prejudice towards socially stigmatized groups.

Índice H: 0

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