El uso de Facebook como herramienta narrativa para articular el nuevo diálogo político. Estudio de caso de la II Asamblea Ciudadana de Podemos, “Vistalegre II”

Mª Isabel  Rodríguez Fidalgo; Yanira Ruiz Paz; Adriana Paíno Ambrosio; Lucía Jiménez Iglesias

doi:10.4185/RLCS-2017-1196

Authors

Mª Isabel Rodríguez Fidalgo University of Salamanca http://orcid.org/0000-0001-5167-0272
Yanira Ruiz Paz University of Salamanca http://orcid.org/0000-0002-1848-5662
Adriana Paíno Ambrosio University of Salamanca http://orcid.org/0000-0003-3817-6071
Lucía Jiménez Iglesias University of Barcelona http://orcid.org/0000-0001-8831-8600

DOI:

https://doi.org/10.4185/RLCS-2017-1196

Keywords:

Political communication, social networks, Facebook, political narrative, commitment 2.0, politics 2.0

Abstract

Social media are being used as spaces for political debate with the purpose of enhancing interaction and participation between political actors and society. This article analyses the construction of such political narratives on Facebook from the perspective of the concept of “Engagement 2.0”. Methods: Quantitative and qualitative approaches are used to explore the new political storytelling on Facebook, focusing on the discourses published on Facebook by Pablo Iglesias and Íñigo Errejón during the second Podemos citizen assembly, also known as Vistalegre 2, and the reactions expressed by citizens through the comments they made on this social network. Results and conclusion: The results suggest the emergence of a political narrative where the citizen, in addition to changing its traditional role, powers new flows of information under the sender-receiver formula, becoming the true protagonist in these new digital political narratives.

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Author Biographies

Mª Isabel Rodríguez Fidalgo, University of Salamanca

Mª Isabel Rodríguez Fidalgo holds a PhD degree, a BA degree in Audiovisual Communication and a Diploma in Social work, all from the University of Salamanca.

Since 2003, focuses her professional work on the academic world, developing her teaching and research work in the private sector, in the IE University, as well as the public sector, in the University of Valladolid (2011-2014, Journalism) and the University of Salamanca (2003-2011), where he is currently a professor in the Department of Sociology and Communication, within the area of Audiovisual Communication and Advertising.

Researcher in the areas of uses of new technologies within the communication context, cyber journalism and cyber-democracy, as well as the design and construction of multiscreen media contents, new hypermedia-transmedia narratives (interactive fiction and non-fiction contents), on which she has published several articles in various journals and books.

H-index: June 2017

Yanira Ruiz Paz, University of Salamanca

Yanira Ruiz Paz holds a Computer Systems Engineering degree from the Technology Institute of Colima (Mexico) and an MA degree in Public Services and Social Policies from the University of Salamanca.

PhD student at the University of Salamanca. Her doctoral thesis centres on political communication and sociology.

Adriana Paíno Ambrosio, University of Salamanca

Adriana Paíno Ambrosio holds a BA degree in Journalism from the University of Valladolid and an MA degree in Communication and Creative Industries from the University of Santiago de Compostela.

PhD student at the Department of Sociology and Communication of the University of Salamanca. Her research interests centre on the study of new journalistic formats in the digital environment, virtual reality and transmedia narratives.

Lucía Jiménez Iglesias, University of Barcelona

Lucía Jiménez Iglesias holds BA degrees in Advertising and Public Relations (Pontifical University of Salamanca) and in Audiovisual Communication (University of Salamanca), as well as an MA degree in Information and Knowledge Society from the Open University of Catalonia (UOC, 2014). She joined the DHIGECS group of the University of Barcelona with a FPI PhD Fellowship in 2015.

Student in the PhD programme in Information and communication. Assistant Professor in the BA degree programme in Audiovisual Communication of the University of Barcelona.

His research interests include the analysis of the new media platforms and quality of political information.

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