Privacidad: cómo se entiende y se gestiona en Facebook. Estudio de caso de jóvenes chilenos

Tabita  Moreno-Becerra; Constanza  Gajardo-León; Elizabeth Parra-Ortiz

doi:10.4185/RLCS-2016-1117

Authors

Tabita Moreno-Becerra University of Concepcion http://orcid.org/0000-0002-5089-241X
Constanza Gajardo-León University of Concepcion http://orcid.org/0000-0002-9329-8728
Elizabeth Parra-Ortiz University of Concepcion

DOI:

https://doi.org/10.4185/RLCS-2016-1117

Keywords:

Facebook, privacy, sense of control, personal data, social media

Abstract

Facebook users continuously share varied information, including personal data and their physical locations. These practices alter the concept of privacy because data remains available to contacts, while many times it is also of public access. Methodology. This article analyzes how young adults (25-34 years old) from Chile conciliate the broadcasting of personal information through Facebook while taking care of their privacy. Through a case study, 20 young adults of Concepción were in-depth interviewed. Results and conclusions. The findings show that young adults carefully select the information that will be shared with their contacts, and adopt different strategies to protect their personal information and define who will be able to access specific contents. Concordantly and given a sense of control they consider to have over the information they share, these young adults do not perceive any threat to their social privacy (social surveillance), but they are mistrustful and feel their institutional privacy (institutional surveillance) is threatened.

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Author Biographies

Tabita Moreno-Becerra, University of Concepcion

Ph.D. in Communication, Rhetoric and Digital Media from North Carolina State University and assistant professor in the Department of Social Communication at the Universidad de Concepción, Chile. Her research focuses on mobile communication, mobility, social media and qualitative research methods. She is the researcher responsible of a study about mobile communication and youth, and she participates as co-researcher in several national and international studies. She coordinates the Chilean counterpart of the Communication and Culture Observatory that belongs to the Universidad de Concepción.

Constanza Gajardo-León, University of Concepcion

Master in Communication Management from the Universidad de Concepción (Chile). She is an assistant professor in the Department of Social Communication at the university stated above, where she teaches undergrad and graduate courses on digital media. Her research focuses on digital content, new media and ethic on the net. Currently, she is responsible for a research about news consumption among young people in Concepción. She is part of the research team of the Communication and Culture Observatory at the Universidad de Concepción.

Elizabeth Parra-Ortiz, University of Concepcion

Doctor in Communication Sciences and Master in Hispanic Literature. She is an associate professor in the Department of Social Communication at the Universidad de Concepción, Chile. She coursed her undergraduate studies at the Pontificia Universidad Católica, Universidad de Concepción, Chile, and the Instituto Tecnológico de Monterrey, Mexico. She undertook her graduate studies at the Universidad de Concepción, Universidad de la Frontera, Chile, and the Universidad Pontificia de Salamanca, Spain. Currently, she is responsible for an associative research project titled Mapping the Research on Semiotics in Chile, and she is the co-researcher in the study Indigenous Rights Regime and the Chilean State: Future Scenarios. This project is funded by the Fondo Nacional de Ciencia y Tecnología (Fondecyt)

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