Tratamiento informativo y análisis del liderazgo político durante las elecciones autonómicas de 2015 en la Comunidad Valenciana

José Luis  González Esteban; Guillermo López García; Germán Llorca Abad; Carmen María López Rico

doi:10.4185/RLCS-2015-1077

Authors

José Luis González Esteban University Miguel Hernández de Elche http://orcid.org/0000-0001-9100-7336
Guillermo López García Universidad of Valencia https://orcid.org/0000-0002-5701-2024
Germán Llorca Abad University of Valencia http://orcid.org/0000-0002-0934-8420
Carmen María López Rico Miguel Hernánde University https://orcid.org/0000-0002-2636-2849

DOI:

https://doi.org/10.4185/RLCS-2015-1077

Keywords:

Political Journalism, Local Journalism, Valencian Community, leadership, elections, leadership, elections

Abstract

The study of the 15M social movement, and then its transition into a political party like Podemos is of particular interest in different fields such as sociology, politics and also journalism. This is also the case regarding the emergence of Ciudadanos into the political and media arena, or the consolidation of a local political force like Compromís in Valencia. In this context, a study has been made of the media-opinion coverage of these political parties and other traditional parties in Valencia during the election campaign for the 2015 Regional Elections, which led to a change in government after twenty years with the Partido Popular in power. This study has been carried out within the framework of the national R+D Mediaflows project (Ministry of Economy and Competitiveness) and focuses on influence: who influences who, in what way and what are its effects. We focus on the flows that information circulates on, because this enables us to see how messages are translated and how agendas are combined in their attempt to influence the public. We aim to find out which are the most influential and which direction or directions the transmission of information flows in. The methodology includes two methods - quantitative and qualitative. The quantitative aspect is carried out using the framing theory to analyze speeches and contexts, and the qualitative aspect basically uses focus group tools and in-depth interviews. The main objective is to analyze the regional leadership of these parties in the traditional local press in this Community: in the province of Castellón, the newspaper Mediterráneo, from the Zeta group; in Alicante, the newspaper Información, from Prensa Ibérica group; and in the province of Valencia, the newspaper Las Provincias from Vocento group. This research serves as a means of comparing regional leaders’ presence and the analysis of their speeches in these local newspapers. Some are leaders of consolidated parties with years of experience in government, or they are members of the opposition parties; others are newcomers, but they are backed by vigorous political brands with high profile leaders like Pablo Iglesias or Albert Rivera.

Downloads

Download data is not yet available.

Author Biographies

José Luis González Esteban, University Miguel Hernández de Elche

Professor of Journalism and Deputy Vice Chancellor of International Relations at the University Miguel Hernández. He also teaches on the Master of Innovation in Journalism (MIP), and coordinates the subject: Journalism: content, product and service. Research interests: Political Communication - Public Opinion and journalistic production in the new media ecosystem.

He has also taught in Spain at the CEU Cardenal Herrera University, and the University of Castilla-La Mancha, and internationally he has also been guest professor at NCSU (North Carolina State University- USA), the Autonomous University of Baja California (Mexico), at the University of Wroclaw and the Wyzsza Szkola Filogiczna, also of Wroclaw (Poland).

He has published thirty books, book chapters and articles in scientific journals about communication with impact, and has directed three doctoral theses.

Guillermo López García, Universidad of Valencia

Professor of Journalism and lead researcher of R & D MediaFlows. He is the author of numerous scientific publications, published as articles in academic journals, monographs and book chapters. He has been granted two six-year periods for research for 2000-2005 and 2006-2011.
He has been guest researcher at the Universities of Mainz, Paris 8, Paris Est, Virginia and Southern University of Chile. He is a regular contributor to various media on current affairs policy, is co-editor of the web portal www.lapaginadefinitiva.com. Research interests: Political Communication and Cyberjournalism

Germán Llorca Abad, University of Valencia

Lecturer and Doctor in Audiovisual Communication, he has promoted and coordinated the digital news portal www.aramultimedia.com for 5 years. He was guest lecturer at Universität des Saarlandes in Germany, Universidad Austral, University de la Frontera and University of Playa Ancha in Chile and at the Universidade Paulista, Universidade Estadual de Campinas and Pontíficia Universidade Católica of São Paulo, Brazil.

He is a member of the Research Group MediaFlows UVEG. Research areas: Digital Communication and Audiovisual Production

Carmen María López Rico, Miguel Hernánde University

She is currently technical editor of the Miguel Hernández Communication Journal, researcher in the R & D MediaFlows group (UV), and GICOV Group (UMH ).
As Political Communication Expert, she has published several papers on the news routines during election campaigns.

Research interests: Political Communication, media and public relations

References

Casero Ripollés, A. y Gutiérrez-Rubi, A. (2014): “¿Un cambio de paradigma? Democracia y nuevos medios digitales”. Telos, 98, pp. 44-47. Disponible en: https://bit.ly/36jA0eV (fecha de consulta 8 de diciembre de 2015)

Casero Ripollés, A. y Yeste, E. (2014): “La comunicación política hoy: entre nuevos medios y viejas lógicas”. Trípodos, 1(34), pp. 7-12. Disponible en: https://bit.ly/3GWDEbb (fecha de consulta 1 de diciembre de 2015)

Gutiérrez-Rubi, A. (2009): Micropolítica: Ideas para cambiar la comunicación política. Barcelona

Muñoz Guerrero, D. (2014): “Pluralismo informativo, injerencia política y representación ideológica en el programa Informe Semanal de RTVE”. En: Hernández, M. Communication Journal, 5, pp. 145. Disponible en: https://dialnet.unirioja.es/servlet/articulo?codigo=4784174 (fecha consulta 30 noviembre 2015)

Lakoff, G. (2004): Don’t Think of an Elephant! Know Your Values and Frame the Debat, Chelsea Green Publisthing.

López-García, G., Gámir, J. V., García-Ull, F., Llorca, G., Cano, L. y González-Esteban, J. L. (2015): “El debate sobre Europa en Twitter. Discursos y estrategias de los candidatos de las elecciones al Parlamento Europeo de 2014 en España”. Revista de Estudios Políticos, 170, pp. 216. Disponible en: http://dx.doi.org/10.18042/cepc/rep.170.01 (fecha consulta 5 diciembre 2015) DOI: https://doi.org/10.18042/cepc/rep.170.07

Enli, G. S. & Skogerbo, E. (2013): “Personalized campaigns in party-centred politics: Twitter and Facebook as arenas for political communication”. Information, Communication & Society, 16(5), pp. 757-774. DOI: https://doi.org/10.1080/1369118X.2013.782330

Rodríguez Virgili, J., Jandura, O. y Rebolledo-De la calle, M. (2014): “La personalización de la política en la cobertura mediática: una comparación de las campañas electorales en España y Alemania”. En: Trípodos, 34. (pp. 61-79) Barcelona.

López Burniol, J. J. (2006): “De líderes políticos. Luces y sombras en el ejercicio del poder”. El Periódico de Catalunya, Barcelona.

Jiménez-Díaz, J. F. (2008): “Enfoque sociológico para el estudio del liderazgo político”. Asociación castellano-manchega de Sociología. Barataria, 9, pp. 189-203. Disponible en: http://dialnet.unirioja.es/servlet/articulo?codigo=2983342&orden=324113&info=link (fecha de consulta 29 noviembre 2015) DOI: https://doi.org/10.20932/barataria.v0i9.186

Jiménez-Díaz, J. F. (2013): “Crisis económica, confianza institucional y liderazgos políticos en España”. Asociación castellano-manchega de Sociología. Barataria, 15, pp. 125-141. Disponible en: http://dialnet.unirioja.es/servlet/articulo?codigo=4518962&orden=427735&info=link (fecha de consulta 29 noviembre 2015) DOI: https://doi.org/10.20932/barataria.v0i15.87

Maquiavelo, N. (1981): El príncipe. Madrid: Alianza Editorial

Iglesias, P. (2014): Disputar la democracia. Política para tiempos de crisis. Madrid: Akal

Maarek, P. J. (2014): “Politics 2.0: New Forms of Digital Political Marketing and Political Communication”, Trípodos, 34, pp. 13-22. Disponible en: https://bit.ly/3BrbnrZ (fecha de consulta 1 de diciembre de 2015)

Gibson, R., Römmele, A. & Williamson, A. (2014): “Chasing the Digital Wave: International Perspectives on the Growth of Online Campaigning”, Journal of Information Technology & Politics, 11(2), pp. 123‐129. DOI: https://doi.org/10.1080/19331681.2014.903064

Rodríguez Borges, R. F. (2014): Las relaciones entre prensa, ciudadanía y democracia en Walter Lippmann. Un liberal en su laberinto, en De la democracia de masas a la democracia deliberativa, pp. 71-95. Valencia: Ariel.

VV.AA. (Coord.) Casero-Ripollés, A. (2012): “Periodismo político en España: concepciones, tensiones y elecciones”, Cuadernos Artesanos de Latina, 33, pp. 21. Disponible en: http://www.revistalatinacs.org/067/cuadernos/33_CAL_interior.pdf (fecha consulta 10 de noviembre de 2015)

VV.AA. (Coord.) Zamora Medina, R. (2009) El candidato marca: cómo gestionar la imagen del líder político. Madrid: Fragua

VV AA, Digital media and political engagement worldwide: A comparative study (Eds. Anduiz, E., Jensen, M. J. y Jorba, L.), Nueva York: Cambridge University Press.

Lippmann, W. (2011): Liberty and the News. Madrid: Tecnos